Strictly Come Dancing star Ellie Taylor gives fairy tales a makeover – as she launches smart home protection service
ELLIE Taylor has helped to reimagine classic fairy tales with a sprinkling of magic from Sky Protect - an innovative smart home protection service combining comprehensive home insurance and smart home tech.
Actress and Strictly star Ellie has partnered with Sky for the launch of Sky Protect - an innovative smart home protection service combining comprehensive home insurance and smart home tech.
Classic fairy tales have been reimagined to see Goldilocks finally get her comeuppance, Jack show up at the front door of the Giant’s high-rise apartment, and Rapunzel get rescued - by a plumber.
A sketch sees comedian Ellie read passages from Goldilocks and the Three Bears in a humorous and modern take on the classic story we know and love.
There’s justice for the three bears following their break in, thanks to the latest smart home technology, while Rapunzel’s bathroom leak is fixed by a heroic tradesman in a shining boiler suit.
The book of three reinvented fairy tales and video sketch was created after a study of 2,000 homeowners found burglary, water leaks and fire damage are people’s biggest fears when it comes to safety at home.
More on Strictly Come Dancing
However, only 15 per cent realise that issues in their home - such as accidental damage or chaos caused by pets - could be prevented with some additional tech.
The research, as well as the book of reimagined fairy tales, was commissioned by Sky Protect [], a smart home protection service offering comprehensive home insurance and smart home tech that work together in one app.
Ellie Taylor, comedian, actor and best-selling author, said, “Let’s be honest, insurance is traditionally pretty dull.
“It’s been nice injecting a bit of fun into the topic of home insurance.
“When you think about the things that are most important in your life, you start to realise how important it is to have effective home protection in place.”
The study also revealed adults blame themselves as the biggest cause of home disasters, followed by mischievous pets and children's misadventures.
But 27 per cent believe they'd feel less anxious if they had smart tech such as a doorbell system, inside and outside CCTV and water leak detectors.
Homeowners have typically spent £255 in the past five years on repairing or replacing things due to damage, which could have been saved by technology.
However, homeowners admit to spending more time researching a mobile phone upgrade (three hours) or new furniture (five hours) than their home insurance (two hours).
Of those who have had damage to the home but didn’t end up claiming on their home insurance, 42 per cent didn’t think it was worth their time or effort.
While 20 per cent weren’t sure what they were actually covered for.
Home insurance also topped a list of the most boring things to talk about with other people – ahead of diets, traffic and the weather.
Matt Poll, managing director at Sky Protect, said: “Our research underlines the concerns that many people have about keeping their home and belongings safe.
“There’s plenty that can go wrong, from pipes bursting to pets chewing up the sofa – and the sooner you can get a handle on it, the better.
READ MORE SUN STORIES
“The results also highlight how millions of people across the country are totally disillusioned with their current home insurance.
“We want to get people reengaged, so we’ve used innovative tech to develop a service that customers can benefit from every single day.”