CELEBRITY Gogglebox has taken brutal swipe at This Morning, with Roman Kemp leading the charge.
The stars of the Channel 4 programme didn't hold back when faced with a segment from a recent episode of This Morning during Friday's series launch.
Presenters Alison Hammond and Dermot O'Leary had been made to dress up in 'rave' gear before doing 'rave therapy' with glow sticks.
But even before things had got going, Roman was already making viewers laugh as he sang along to the This Morning theme tune.
He quipped to his Spandau Ballet star dad Martin: "Nothing is wrong, nothing is wrong, with our show...."
There has been multiple accusations of This Morning being a 'toxic' place to work in the wake of Phillip Schofield's sudden exit last month.
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And as she watched Alison jump on a sofa and dance to rave music, comedienne Katherine Ryan couldn't stop herself from referring to the claims, too.
The Celebrity Gogglebox newbie joked to her husband Bobby as she did her best dance moves: "They're like, 'See, what toxic work environment? Look how non toxic we are!'"
Former Radio 1 host Nick Grimshaw and his niece Liv were also keen to join in and poke fun.
When the cameras went backstage and into the This Morning gallery, Nick said: "Normally they're being shouted at and today they're allowed to have a dance!"
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Liv remarked: "Is that all the people that work at This Morning? I thought there would more?"
Nick then joked: "Oh everyone's been fired, haven't they?!"
Fans couldn't get enough of the scenes.
One tweeted: "I loved the celebs #CelebrityGogglebox joking about #ThisMorning!"
Another one agreed: "Me too, their reactions was just so funny hahahha!"
And someone else said: "The fact that it’s the CELEBRITIES joking about This Morning too and not just us regulars!"
Celebrity Gogglebox returned on Friday night for a brand new series.
Channel 4 previously confirmed the lineup, including show favourites Nick, Clare Balding, Shaun Ryder and Bez, and Rob Beckett .
Zoe Ball, Johnny Ball and Woody Cook, Denise Van Outen and Duncan James will also be back for the new series.
Katherine is a new addition, along with Davina McCall and wildlife expert Chris Packham.
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However, viewers were left with mixed thoughts about Chris - especially after he revealed his unusual hobby.
- Celebrity Gogglebox returns at 9pm next Friday on Channel 4