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THIS Morning star Alison Hammond wowed fans in a series of sexy bikini photos - but there may be more to it than meets the eye.

Alison, 48, and co-host Dermot O'Leary was joined by dating expert Stefan Pierre Tomlin, who shot to fame in 2017 after receiving 14,600 right-swipes on the app.

Alison Hammond stunned with a series of sexy bikini photos
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Alison Hammond stunned with a series of sexy bikini photosCredit: Instagram
The images were used with an AI app
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The images were used with an AI appCredit: Instagram

The love guru gave viewers tips on enhancing their dating profile - including dos and don'ts, like posing with a pet or a big group of friends is a thumbs down but showing off your hobbies is a big yes.

He then revealed a clever trick that could secure you more matches on a dating app.

Stefan - who has been a model for fashion brands Armani and Burberry - said that editing pictures with AI (artificial intelligence) apps to best show your features, would help attract more likes.

The presenting duo was then shown what their profiles would look like with digitally enhanced images.

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Alison was delighted with her flawless swimwear snaps, while Dermot was left open-mouthed by his edited abs and chiselled features.

TV favourite Alison joked: "That's really enhanced, I look fire. I look exactly the same, there's no difference.

Dermot was left in hysterics and laughed: "If I rocked up for date....it doesn't look like me at all. Who's that?"

He then asked: "Isn't this catfishing?," to which Stefan replied: "I've done a lot of research into what catfishing is and there is six definitions of catfish.

"Catfish is someone who makes a fake profile to deceive someone in love and we're not doing that. We're enhancing and using technology to big up your success rate in dating."

Alison later surprised fans as she shared the snaps on social media and wrote: "I could get used to AI!!"

Many were blown away by the images, while some said Alison is a "natural beauty" without the pictures being retouched.

One wrote: "I think you look better before."

Another posted: "You don't need any enhancements. You're a natural beauty. Keep doing your thing sis."

"You don’t need it, can’t believe he was promoting catfishing," a third echoed.

Another added: "You look beautiful without the AI.";

The photos were edited as part of a This Morning dating segment
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The photos were edited as part of a This Morning dating segmentCredit: Instagram
Many fans said Alison is a 'natural beauty' without the edits
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Many fans said Alison is a 'natural beauty' without the editsCredit: Instagram