Inside thrilling new E4 reality show as Gemma Collins, Vicky Pattison and Nick Grimshaw kick off filming

THE stars taking part in Channel 4’s latest reality TV show have been revealed.

I can confirm that Radio 1 DJ Nick Grimshaw, I’m A Celebrity . . . Get Me Out of Here! winner Vicky Pattison and Towie star Gemma Collins are some of the stars involved in upcoming programme Alan Must Win.

They were all snapped yesterday at the London studio where the “mystery” show was being made.

It features celebrities secretly living next door to a Big Brother-style house full of civilians aiming to win a big prize.

But what the ordinary people don’t know is that the famous faces residing nearby are tweaking the format to rig the show in favour of one unsuspecting underdog contestant named Alan.

A TV insider says: “The series will be the first of its kind, it’s incredibly snidey — but bosses believe it will be a hit.

“The celebrities involved have enjoyed using their experiences on reality shows to good effect, bidding to get the result they all need.

“It’s like two games are going on at once, one inside the house, the other between the celebs.”

The stars can do whatever they want to control the game, including setting tasks and introducing jaw-dropping format twists.

And it’s all to try and make Alan win and change his life forever — but he will have no clue what’s going on.

E4 boss Mel Bezalel says: “At E4, we’re completely obsessed with reality TV which drives viewing on All 4. We’re excited about taking the genre in a completely new direction.

Have a blast

“This is a show that engages celebrities in an entirely different way, using their unique skillset and experiences to manipulate gameplay — with entertaining and surprising results.

“This is a TV event not to miss. We can’t wait, and neither can ‘Alan’.”
Whoever Alan is, he’s going to have a blast.