THE awkward moment Holly Willoughby ignored a celebrity guest in the Dancing on Ice crowd didn't go unnoticed by viewers.
Former WAG was supporting her pal Michelle Heaton who made her debut on the ice.
But as Holly interviewed famous faces in the audience, former Big Brother star Danielle seemingly went unnoticed.
Instead, host Holly instead chatted to I'm A Celebrity's Jill Scott.
Standing in front of Danielle and Jill who were sat together on the front row, Holly said: "I'm here with the stars' biggest supporters and this lady needs no introduction... Not only is she a lioness but she's a Queen of the Jungle too, It's Jill Scott."
One viewer said: "Danielle Lloyd being ignored by Holly in audience. Cringe 😬 #DancingOnIce."
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Another added: "LOL, Danielle Lloyd getting ignored my holly willoughby on #DancingOnIce."
"Stop. I didn’t even recognise Jill and thought 'she needs no introduction' meant Danielle Lloyd."
However, it turns out Danielle was not snubbed and there was a simple explanation.
A source close to Danielle reveals: "Danielle wasn't mic'd up, which is why Holly couldn't talk to her on camera but they did chat during the ad break."
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Meanwhile, Michelle was happy to see a friendly face in the crowd after breaking down in tears.
The ex-Liberty X singer was hurt by comments made by the judges who gave her a low score of 19.
Sharing a snap of her backstage with Danielle, Michelle wrote: "Sooo good to see you last night. I frigging love you."
Danielle replied: "Proud of you."
Danielle Lloyd has dated a string of high-profile footballers and other celebrities.
When she first launched to fame she was in a relationship with former footballer Teddy Sheringham from 2006 to 2007.
She then dated fellow footballer Marcus Bent that same year.
After that relationship ended, Danielle dated another footie star, Jermain Defoe, before moving on to DJ Ironik.
The couple dated for two months before getting engaged in September 2008 but they called off their wedding (and relationship) two months later.
Danielle was married to footballer Jamie O'Hara from 2012-2014.
After interviewing Jill, Holly also quizzed contestant Ekin-Su's boyfriend Davide about how she'd done on the ice.
But the conversation quickly took a turn when Davide made a sex joke on the family show.
Referencing Ekin-Su's very sexy outfit, Holly asked him: "Davide, I mean, hot fit if your Mrs?"
Davide replied: "Yeah, I'm looking forward to going home."
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Surprised Holly laughed: "Well, we'll make sure she keeps the outfit."