Love Island winners rich list shows who’s cashed in with property and mumfluencer empires – and there’s a clear trend
THE new winter series of Love Island is nearly upon us, with 10 glam and gorgeous contestants entering the famous villa on the quest for love.
However, there's a lot more than romance on the cards for the new cast of the ITV2 show if the previous years are anything to go by, with fame and fortune just around the corner too.
The winning couple not only land a £50,000 pay cheque, but also the chance to make a lot more in lucrative brand deals, business empires and media opportunities.
And it's not just the winners who have form for cashing in either, with runner up couple Molly-Mae Hague and Tommy Fury among the top earners.
From saucy novels and prams to that all important fashion collection, we reveal the previous winners' estimated net worths - and there's a clear trend, with the girls by far out-earning the boys!
Davide & Ekin-Su - £2.6m
Not only are 2022 winners Davide Sanclimenti and Ekin-Su Cülcüloğlu, both 28, one of the few winning couples still together, they also won the jackpot in the earnings stakes too.
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Within days of leaving the villa, Turkish actress Ekin-Su - who is set to star on Dancing On Ice - became a millionaire after landing one of the biggest Love Island fashion deals ever, worth more than £1million with fashion brand Oh Polly.
Meanwhile, Davide was a millionaire before even entering the villa due to his shisha business, and he previously worked in sales and finance.
Together they strengthened their financial power status with a big money deal with Google and their own ITV reality TV show.
In addition Davide has partnered with Boots opticians and fashion brand BooHoo Man, while Ekin-Su has also teamed up with Beauty Works and BPerfect Cosmetics.
Liam Reardon - £500k
Liam scooped the crown and won the show in 2021 while coupled up with Millie Court, but sadly they split in July 2022 - less than a year later.
While he was unlucky in love, the former brickie spoke about his desire to set up his own property business buying, renovating and selling houses.
He is also available through a speaker's agency for celebrity appearances, and last year appeared on Celebs Go Dating.
Millie Court - £2m
Having worked as a buyer for ASOS before Love Island, Millie signed a multi-million pound deal to be the face of the brand after winning.
It was the biggest brand deal by a Love Islander up until that point.
On top of that, she landed a six-figure deal with fake eyelashes brand Eyelure.
Paige Turley and Finn Tapp - £800k
Paige Turley and Finley Tapp are one of only three winning Love Island couples who are still together.
And they're not doing too bad in the money stakes either.
The pair are often seen advertising brands, such as Superdry and LG, on their social media.
And Paige signed a record deal in 2020 - although she hasn't managed to top the charts just yet.
Amber Gill - £2m
25-year-old Amber beat Molly-Mae Hague and Tommy Fury to the Love Island trophy in 2019 and bagged a share of the £50,000 prize money with her now-ex, Greg O’Shea.
Amber went on to become the face of fashion firm MissPap in a £1million deal just six weeks after leaving the villa, and also collaborated with the likes of make-up brand Maybelline.
She also wrote a Mills and Boon romance novel, called Until I Met You, and created her own fitness app.
In 2019, she told The Sun: "I always told my family I'd be a millionaire and now I am. People always say 'wow' when I walk into a room."
Greg O'Shea - £700k
Greg wanted to return to training with the Rugby Sevens team after his time on Love Island - and didn't go to any red carpet events after, shunning the limelight.
He even claimed to have turned down six-figure deals with brands.
Instead, Greg competed in the Tokyo 2020 Olympics, as part of Ireland's rugby team.
Dani Dyer - £3.1m
After winning Love Island in 2018, ex-EastEnders actor Danny Dyer's daughter Dani - who has since split with Love Island ex Jack Fincham - has carved a name for herself as a 'mumfluencer'.
She welcomed son Santiago with her jailed ex Sammy Kimmence in 2021, and has since won an array of lucrative baby product promotion deals, including a pram collection with MyBabiie.
The 26-year-old has also fronted washing adverts with the catchphrase “Perf with Surf”, along with an In The Style fashion collaboration.
She also has a podcast with her dad, called Sorted with the Dyers.
Jack Fincham - £1m
Former pen salesman Jack released a line of pens soon after winning Love Island.
The Fincham London Black Pen cost £9.99 plus £2.99 for delivery.
But in 2020, not long after he welcomed a daughter Blossom with his ex, Jack revealed he was going to train as a professional boxer, with the help of Tyson Fury's former trainer.
Jack signed a professional contract with promoters BOXXER, and documented his training on YouTube.
He had his first match against Anthony Taylor in November last year.
Amber Davies - £1.7m
After winning the 2017 series alongside Kem Cetinay, welsh beauty Amber, now 26, returned to her acting roots.
She bagged her dream role in Dolly Parton’s West End musical 9 to 5, starred in Bring It On: The Musical, and is currently in Back To The Future: The Musical.
The actress also landed a £500,000 deal with fashion brand Motel Rocks, and introduced a lingerie range with Boux Avenue.
Kem Cetinay - £1.4m
Essex-born hairdresser Kem has also gone on to enjoy an illustrious career.
In 2021, he signed a reported seven-figure deal with Primark to front a grooming and clothing range.
The 26-year-old - famed for his bromance with fellow islander Chris Hughes - is also the co-owner of swanky Essex British and Mediterranean fusion restaurant Array, and has also turned his hand to presenting.
A Cote de Boeuf meal at the eatery costs £63, while their most expensive bottle of wine will set you back £540.
Nathan & Cara Delahoyde-Massey - £1.3m
Nathan Massey and Cara De La Hoyde fell in love as soon as they set eyes on each other in the second series of Love Island.
They eventually married and have two children together, Freddie, five, and Delilah, two.
They have a lovely home together, which they often give fans a sneak peek into.
Cara and Nathan often advertise brands on social media, and Cara also owns a children's clothing company called Embroidery by FJ.
Meanwhile, Nathan went back to his work as a builder.
Jessica Hayes - £1m
Jessica Hayes and Max Morley were the first ever winners of Love Island.
But they split up very soon after - with pictures of them emerging rowing in the street.
Since the show, Jess - who is mum to three-year-old Presley - has made most of her money through Instagram influencing.
She has worked with brands such as MissPap.
Max Morley - £700k
After breaking up with Jess, Max went on to date other reality TV stars like Love Island’s Zara Holland and Laura Anderson as well as Geordie Shore’s Charlotte Crosby.
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He’s also appeared on Ex on the Beach.
In March last year, he revealed he's become a dad.