THIS Morning suffered an epic fail of its daily game Spin to Win today.
Hosts Holly Willoughby and Phillip Schofield were left red-faced after a disastrous run of callers.
The first This Morning viewer called Carol said "hello" - breaking the key rule of the game by failing to say the code word.
The second caller, Loz, said nothing because they were waiting for the television to catch up.
When the third call just rang out to Brenda's voicemail, Phillip admitted: "I'm losing the will to live. I can't believe it."
Jordan then didn't pick up in time, meaning there was no winner today.
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Phil spun the wheel, which landed on £750, and the prize will roll over to next week's winner.
At the start of the show, Holly was "missing" from the show - forcing Phillip to host alone.
The mum-of-three was late into work today because she went to watch her son Chester's nativity.
Holly appeared via video link from Chester's school to explain her absence.
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Phillip told her: "You're doing what parents up and down the country will be doing this morning."
Holly said it was the "perfect way to start" Christmas on December 1.
Chester has a "very important role" in the modern twist on the nativity as he plays Father Christmas.
"I've got a packet of tissues because I'm ready for a good cry," said Holly.
"It's going to be emotional."
She then thanked her co-host and show bosses for giving her time off work.
"Thank you for letting me come here," Holly said.
"it means the world, it really does. Thank you, thank you."
Phillip told her: "As soon as it's finished we're whisking you back as soon as possible."
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About 90 minutes into the daytime show, Holly arrived mid-interview to join the "world's ugliest dog".
Phillip said: "It was very peculiar without you."