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Helena Bonham Carter, Matthew Macfadyen and John Boyega feature in star-studded new ITVX ad
Helena Bonham Carter, Matthew Macfadyen and John Boyega are set to appear in hilarious new adverts for ITVX.
The famous trio have all filmed funny skits to promote the brand new streaming service and its exciting new shows.
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In sneak peek preview clips, Helena, Matthew and John's ads all feature the same premise.
Each of the award-winning stars have gone for an audition with ITVX bosses and are told they cannot use a script.
Helena is told to pretend she is watching A Year On Planet Earth and to improvise being a lemur "sitting on a branch with big eyes".
Playing ball, the English Oscar-winner did her best pose.
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She's then told by the director to say hello to a millipede on the floor, bite its head off and then hallucinate that she is a pigeon.
This proves to be a step too far.
John, meanwhile, is told to act out a scene from the movie Fast and Furious 4. The director then tells him to pick up eggs in the road that a chicken has just laid.
Looking increasingly miffed, the BAFTA rising star says he is "done" and walks out of the audition room looking puzzled.
Matthew, meanwhile, is also told to "do a bit of improv". The director tells him repeatedly to smile with his eyes "like Ryan Gosling".
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"Less mouth, more Gosling," the director says to the Emmy award winner.
Matthew replies: "Maybe you should get Ryan Gosling?"
The director's sidekick says they "tried", adding: "Bit expensive."
ITVX's funny new adverts will start to air during this Sunday's episode of I’m A Celebrity.
They will continue to run throughout next week, with 16 promos in total.
The official launch for ITVX, which is a completely free streaming service, is December 8.
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Viewers can expect access to over 10,000 hours of high definition free programming and "more new shows to stream for free than anywhere else".
ITVX will also launch a number of eagerly anticipated new programmes available exclusively on the platform every week of the year.
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