Gemma Owen launches new PLT range with prices starting from £10 but fans all have the same complaint

LOVE Island star Gemma Owen has launched her new PrettyLittleThing range - but fans are not happy.

The 19-year-old's pieces start from just £10, however her followers are angry about her autumn line's 'lack of promotion'.

Fashion brand PLT have continuously thrown their full weight behind fellow Love Island star Molly-Mae Hague since she began working for them.

The 23-year-old fashionista who is now expecting her first baby, has even been made the company's creative director.

But Gemma's furious fans feel she hasn't been shown the same treatment as Molly-Mae.

One complained on Instagram: "The build up to Gemma’s Edit is so underwhelming what’s going on this so not PLT like hope y’all do better for her collection."

Another chimed in: "Totally agree, they just dropped the edit, without any promo. @prettylittlething y so much unfairness towards gemma owen?"

A third angry follower wrote: "PLT you guys are embarrassing.

"There was no promo leading up to this not to mention that this was released hours ago with no mention of it.

"Gemma killed this🔥🔥 and looks so beautiful. I just wished the PLT team would pull their act together and realise the absolute gem they have on their hands."

Someone else added: "They really are wasting her potential."

Days after leaving the Love Island villa in August, Gemma signed a six-figure deal with PrettyLittleThing.

At the time, an excited Gemma said: “This really is a dream come true for me. 

“I wore PrettyLittleThing throughout my time on the show and now being announced as one of their newest ambassadors alongside some incredible talent including Love Island alumni is really special. 

“The team has been amazing and I'm excited to get to work and start designing some collections for you all.”

CEO of the brand – Umar Kamani – who handpicked Gemma added: “Gemma is the perfect person to represent the PLT consumer; she's smart, confident, ambitious and has a much loved, relatable style. 

“We're very excited to have her joining the PLT family and look forward to sharing lots of exciting content, collections, and shoots with our customers.”

Gemma has been busy working on her first edit since and its launch was announced on Instagram on Monday evening.

"Introducing our newest Brand Ambassador @gemowen_1 ," PrettyLittleThing said. "Our girl has dropped the ultimate edit of transitional pieces to ease you into Autumn."

Gemma replied: "The BEST Team…Forever Grateful."

She has also showcased some of her pieces in , telling the magazine that one of her main style icons is Kim Kardashian.