This Morning’s Spin To Win axes household bills prize after huge backlash

THIS Morning has axed its Spin To Win household bills prize after a huge backlash - and the show being branded "tone deaf".

On Monday's show the competition offered viewers the chance to have their energy bills paid in response to the current cost of living crisis.

Outraged fans took to social media to slam the concept as Spin To Win players were playing for either a cash prize or all of their household bills paid until the end of the year.

On Wednesday's episode of the ITV show it was revealed Spin To Win was back to normal - offering callers prizes between £800 and £2000.

While neither Phillip Schofield or Holly Willoughby acknowledged the decision, it didn't go unnoticed.

One viewer tweeted: "Oh they have taken the energy bills off nowt to do with them getting a load of flack for it."

Another said: "They’ve removed the patronising stuff off the wheel!!"

And a third added: "Household bills conveniently removed today..."

The reversal came after This Morning was hit by hundreds of complaints from viewers upset by the offer to have their bills paid as a game prize.

TV watchdog Ofcom has confirmed that they received 170 official complaints from upset viewers.

Annual energy bills for the average household could soar to as much as £6,000 next year, experts have warned.