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BEAT IT, KIM!
Kim Kardashian mocked by JLab earbuds in parody video – after she’s accused of stealing their design for new Beats line
KIM Kardashian is being mocked by tech company JLab, the creators of skin-toned earbuds, in a new parody video, The Sun can reveal.
After the reality star was accused of "stealing" their design for a new Beats line, the brand produced an epic mockumentary spoof video, which is titled "Before Beats x Kim, there was ."
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The spoof showed a man decked out similarly to Kim in silver with blond locks, and takes aim at the mogul - and points out some of her more dubious claims about the "creative process" that she claimed to have shared with Beats.
The Kim K. lookalike, played by JLab CEO Win Cramer - the creative genius behind the spoof video - explained a bit about the JLab neutral tones earbud product, which came out in late 2021.
"I thought to myself, there's no products in neutral colors, especially headphones so, I thought we'll just tone it down and be neutral to compliment you. I've never seen headphones in neutral colors, and JLab is the first with the GO Air Tones," the Kim knockoff-accuser explained.
The reality star said in her Beats behind-the-scenes video for the product which is just being released this month, that she came up with the concept all on her own.
Kim claimed in her 'behind the design' video: "My collaboration with Beats came about when I found the Beats Fit Pro and I would wear them and it was a game changer. And I thought to myself, wouldn't that be cool if I could find headphones that were color painted in more neutral tones?"
The Kardashians star said she decided to bring the idea straight to Beats, and provided them with samples: "I was just bringing my creative concept and my color palette to a brand that I've always respected and loved and reached out I mean, they understood the vision right away."
In the spoof, JLab made sure to highlight their reasonable price point of around $20 and their longer hours of playtime over their brand-new competitor in the neutral headphones department, with Beats and Kim.
"It's kind of [a] statement. Whether it's for playing music, going to the gym or running around town, I don't know life is just so crazy, I wanted this product to be simple, and that's what I did with the JLab GO Air Tones."
The video perfectly played on Kim's saying that the Beats headphones are like a reusable fashion accessory.
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"Whether it's music or your conversations or work life and you're running around and you have your Fit Pro's in, I just feel like life is so crazy, everything else should be really simple."
THE BACKLASH
When news of Kim's collab hit, people on Reddit lashed out about the similarities between Kim's Beats line and JLab's GO Air Tones which debuted last year.
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"Once again, the KJs have stolen ideas from other smaller businesses. They can’t think any unique ideas to cash grab from their audience? Pretty f*** pathetic if you ask me," one wrote.
Meanwhile, another Redditor praised JLab's design: "Their headphones and earbuds look so nice. It sucks a Kardashian is swiping an idea yet again."
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