GOGGLEBOX star Daniel Lustig-Webb showed of dramatic hair transformation.
The TV star - who appears alongside partner Stephen Webb on the Channel 4 show - looked very different with a freshly dyed barnet.
The Brighton favourite, who is known for his signature brunette curls, showcased his shorter bleached blonde hairdo.
Hairdresser Daniel didn't have to go far as he and Stephen own their own salon called Lustig & Webb.
Chuffed with the results, Daniel shared a photo of the finished look and wrote: "Second time bleaching my hair and so happy with the results. Thanks to @c1airefinn for staying behind."
Daniel's fans raced to compliment his new look and gushed that it took "years off" of him.
One wrote: "You look amazing #5years younger."
Another posted: "OMG I didn't recognise you, I like it though makes you look distinguished."
A third added: "The colour is great on you and it looks in good condition."
It's not the first time that Daniel has wowed fans with his appearance.
In March, he stunned viewers by chopping off his trademark curls.
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Taking to Twitter to pay tribute to Daniel's lost locks, one person wrote: "Daniel looks like a schoolboy now with his new haircut, missing the curls."
Others couldn't put their finger on what Daniel had changed, as one said: "Wtf happened to Daniel? He looks like a different person."
A third remarked: "Why does Daniel look so unrecognisable."
The pair have been on Gogglebox since 2019.
Daniel married his boyfriend Stephen on 21 July 2018.
They tied the knot at the picturesque Chateau de Lisse in Lot-et-Garonne, France.
However Daniel hasn't always been on the show.
The hairdresser joined the Channel 4 programme for the 13th series in 2019.
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Stephen has been on Gogglebox since the first ever series in 2013.
He appeared on the sofa alongside his pal Chris Ashby-Steed until 2017.