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Ekin-Su Culculoglu signs the biggest deal in Love Island history with fashion giant worth over £1m
EKIN-Su Cülcüloğlu has signed a fashion deal for more than £1million – the biggest endorsement in Love Island’s history.
The 27-year-old actress has been hand picked to be the new face of popular fashion brand Oh Polly after winning this year’s show with Davide Sanclimenti by a landslide.
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A source told The Sun: “After speaking with all of the major fashion brands Ekin-Su wanted to work with a brand that aligned to her own values of sustainability and therefore decided against signing to a fast fashion brand.
“She is the most in demand Love Island star EVER.”
On this year’s Love Island, Oh Polly was without a doubt the most popular brand worn by the Islanders.
Over 100 items appeared on screen – Ekin-Su proved to be a huge fan as she wore 27 items, followed by Tasha who wore 13 pieces from the brand and Danica who wore 11.
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Even while Ekin-Su was still on the show, brand experts predicted her earnings could even surpass that of Love Island multi-millionaire Molly-Mae Hague.
ITV have first dibs when it comes to TV and intend to get her and villa lover Davide, signed up for a spin-off show.
A source said: “There’s a pretty well-trodden path for Love Island winners. Over the past seven series it’s the usual fast fashion, drugstore make-up and then, of course, teeth whitening and protein shakes.
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“Only Molly-Mae has really and truly broken that mould but even she ended up finding a home at a High Street fashion brand, Pretty Little Thing, albeit on a £250,000 salary.
“Ekin’s appeal to brands appears to have gone way beyond all that. It’s not just clothing brands, but big, global corporate brands that want to work with her. She’s going to be a very, very busy girl.”
Yesterday The Sun told how Gemma Owen was offered nearly £1 million for a deal with Pretty Little Thing.
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