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Rinse and repeat

Location, Location, Location viewers left feeling ‘cheated’ by episode after format shake-up

CHANNEL 4 viewers felt cheated after Location, Location, Location changed its episode format.

The hit property show shook up its usual format in Wednesday’s episode by revisiting first-time buyers who Kirstie and Phil helped in 2018 and 2009, respectively.

Kirstie Allsopp helps first-time buyers Emily and Dustin find a flat in London
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Kirstie Allsopp helps first-time buyers Emily and Dustin find a flat in LondonCredit: Channel 4
Location Location Location's second couple Sarah and Ian met Phil in 2009
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Location Location Location's second couple Sarah and Ian met Phil in 2009Credit: Channel 4

Location, Location, Location presenters Kirstie Allsopp and Phil Spencer were helping first-time buyers looking to buy in the Balham area of South London.

Kirstie, 50, was tasked with finding a property for couple Emily and Dustin, who wanted a second bedroom and valued outdoor space. 

Meanwhile, , 52, was hot on the search for couple Sarah and Ian, who were keen to stay in central Balham. 

Most of the episode followed their house-hunting searches, which left barely any time for the viewers to see the couples in their homes when Kirstie and Phil revisited them at the end of the episode. 

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One viewer criticised the end of the show, saying, “Couples revisited. Only find what happened in the last 15 minutes! #LocationLocationLocation.”

A second viewer said: “I still feel cheated when #locationlocationlocation revisits a house. It’s basically a repeat with a bit added on.”

“Definitely,” another viewer replied.

Location, Location, Location only caught up with the couples in the last 14 minutes of the episode, and this didn’t seem to be enough time to please viewers. 

“This is clearly quite an old episode of #locationlocationlocation when a one-bed flat in Balham is listed at £275,000 with room for bargaining,” one viewer observed. 

Season 37 began with house-hunters attempting to navigate post-pandemic lifestyle changes in Newcastle and Northumberland, but episode 8 took viewers back in time. 

Kirstie met Emily and Dustin, who were house-hunting on a tight six-week time frame in 2018. They had a budget of £350,000 which they eventually stretched to £400,000.

The flat Kirstie found for them eventually fell through, but when the presenters visited them again in 2020, the couple revealed they’d managed to find their dream home afterward. 

Meanwhile, the show’s second couple, Sarah and Ian, were searching for their dream property, also in Balham, but back in 2009.

They found a flat that was to their liking but sold it in 2016, reinvesting the profits in a house in Tooting Beck. 

Viewers were shocked to see a house-hunting segment that was more than a decade old though. 

“Why is this property viewing ELEVEN YEARS OLD? #locationlocationlocation,” one viewer questioned. 

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Another said: “‘I’ve never been more than seven mins from the tube. I might push it to 10. Max.’ How do Kirsty and Phil cope with these twonks?! It’s an old episode - hope they’re looking back and cringing #locationlocationlocation.”

The episode concluded by revisiting Sarah and Ian in their house in 2020, which they had extensively renovated. 

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