Blushing Holly Willoughby shuts down Freddie Flintoff for VERY rude joke on The Games

HOLLY Willoughby brutally shut down her co-host Freddie Flintoff after he made an incredibly cheeky joke on The Games.

The former cricketer was given a stern telling off after he made a comment about "holding shafts" right before the celeb javelin challenge on Wednesday night.

It kicked off when their co-star, Yung Filly, offered up a fun fact about the athletics event.

He cheekily said: "Did you know that the body of the javelin is called the shaft and the sharp bit is called the tip?"

Freddie then asked: "Is there a correct way to hold the shaft?"

His comment prompted Yung to stare at the camera, but laughs could be heard in the studio.

Holly quickly dismissed the question as she said: "It's quite enough of that, this event feels slightly less PG now."

Ever the professional, she linked into the next section as she continued: "But it is time to see how the women got on in the javelin event earlier."

It's not the first time the new ITV sports show has aired a rude moment, as former Corrie star Ryan Thomas suffered a wardrobe malfunction earlier this week.

The soap star was competing in the swimming event when his swimming trunks fell down in the pool to expose his bare bottom to the nation.

Pitchside correspondent Alex Scott said at the side of the pool: "How hard was it keeping your trunks on? Under the water right there, we know you had a bit of a malfunction."

Despite the show airing after the watershed at 9pm each evening, it seems as though not everyone was impressed by the explicit moment.

Taking to Twitter, one person penned: "Imagine if one of the girls' swimsuits slipped and they took a still of it. Double standards much?"

Echoing their comments, someone else said: "Imagine the uproar if they had shown a female contestant’s bare bum."

While another remarked: "This could easily have been prime family viewing to inspire children to try different sports."