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GOOD Morning Britain fans collectively cringed today when Richard Madeley awkwardly accused Sir Keir Starmer of "social intercourse".

The broadcaster, who is often compared to Steve Coogan's fictional radio host Alan Partridge, grilled the Labour leader alongside Susanna Reid on the ITV breakfast programme.

Richard Madeley sparked a huge reaction on Twitter during Good Morning Britain today
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Richard Madeley sparked a huge reaction on Twitter during Good Morning Britain todayCredit: Rex
Labour leader Sir Keir Starmer faced Richard on Good Morning Britain
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Labour leader Sir Keir Starmer faced Richard on Good Morning BritainCredit: PA

One person shared a meme of Partridge and a dozen frown emojis and typed on Twitter: "Social intercourse" alongside the fictional radio star's favourite expression: "AHA!"

Another person tweeted: "I’m off to work for my daily dose of social intercourse"

And a third raged: "Did @richardm56 just say #socialintercourse? WTF! Get him off now! #GMB"

Richard had pressed Sir Keir over his alleged lockdown beer and curry party — after calling for the PM’s head over his Covid fine.

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The 65-year-old asked: "Let’s cut to the chase: did you have social intercourse with 30 people and a takeaway?"

Cutting off a cabinet minister mid-flow, swearing live on air, telling a Britain’s Got Talent golden buzzer act consisting of schoolchildren that their performance “wasn’t ­perfect” and turning up for work looking like an Oompa-Loompa are some of his other comments that have been likened to a Steve Coogan script.

He previously reacted to the comparison and told The Sun: “If people want to take the p**s, that’s fine. It’s a harmless joke.

“I can take it. I don’t take myself even remotely seriously.

"I know some people do, and they get offended by being teased — but it’s only teasing.”

Richard has taken a few bashings on Twitter, recently over his fake tan disaster which made the papers, and which he explained on air the following day.

He added to The Sun: “People were laughing into my earpiece from the gallery.

"I asked to see myself on screen, and it was like I had just come back from a timeshare in Chernobyl. There was glowing radiation.”

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