Inside Kim Kardashian’s secret plan to relaunch beauty brand as SKKN as she’s ‘shutting down’ KKW Fragrance for good
KIM Kardashian's KKW Fragrance is no more as the star is currently in the middle of relaunching her beauty brand.
However, the Keeping Up With the Kardashians alum has had plans for a massive rebrand for quite some time.
Back in January, The Sun exclusively reported that Kim was aiming to relaunch her KKW beauty line as SKKN in the early part of 2022, but found herself in a legal war with a business owner of the new name.
The small business owner had vowed to "vigorously" take "every action" possible to shut down the megastar's latest venture.
The Sun had obtained documents that showed the SKIMS founder filed a trademark to acquire the name SKKN that would cover "retail store services featuring skin, cosmetics, hair, nail and beauty products, tools and accessories, fragrances, perfumes, candles, vitamins and supplements” along with many more departments, including home furnishings.
However, the Keeping Up With the Kardashians alum, 41, was met with legal pushback from Cydnie Lunsford, the owner of , a Black-owned spa and beauty center in New York City.
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According to the legal documents, SKKN+ has been using the small business moniker since “at least 2018” - years before Kim filed to use the same name for her company.
Back in December 2021, the business owner and her lawyer filed a new notice of opposition attempting to block Kim’s trademark.
Kim's hope to change her brand's name comes after she filed for divorce from Kanye West, 44.
She would then announce she was shutting down her famed cosmetics line with plans of a complete rebrand.
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Sources told The Sun last year that Kim wanted to rebrand the line since KKW stood for her married name, “Kim Kardashian West,” which she has since filed to change following her single status.
Things were set in motion when Kim dropped the news on Instagram about the brand's 180 and wrote: “To our loyal customers. It all started with a contour kit and expanded to eyes, lips, body, and many incredible collections over the past four years.
“On August 1st at midnight, we will be shutting down the site so that we can come back to you under a completely new brand with new formulas that are more modern, innovative and packaged in an elevated and sustainable new look..."
KIM SHUTS IT DOWN
However, that's not it as Kim also recently shared with fans that KKW Fragrance is no more.
She revealed: “On May 1st at midnight, @KKWFragrance will be shutting down the website so that we can relaunch fragrance in the future under a brand new name.
"… And under a new web store where you can purchase from all beauty categories under one site."
She continued: “Fragrance as many of you know is deeply personal for me.
“I put my heart and soul into every bottle, and I’m so incredibly proud of every KKW Fragrance product and collaboration that we have launched since Crystal Gardenia in 2017.”
Kim concluded: "I cannot wait to introduce you to the next chapter of my fragrance journey—I promise I won’t be gone for too long."
Kim's legal battle over the brand's new name continues, however, amid the changes.
NO MORE WEST
All this comes as the TV personality and her ex Kanye continue to be involved in a nasty custody battle.
The former pair share four kids: daughters North, eight, and Chicago, four, and sons Saint, six, and Psalm, two.
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The new Hulu star is now dating Saturday Night Live comic Pete Davidson, although he has also felt the rapper's wrath.
The controversial hitmaker even "kidnaps and beheads" Pete, in an animated video for his song Eazy; a project Kanye defended.
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