THIS Morning's Holly Willoughby left her co-presenters in a mild panic today when she inhaled a crumb.
Holly and Phillip Schofield were gobbling hot cross buns on This Morning during a segment on the Easter treats.
They were given a variety to taste from different supermarkets, but Holly got a shock when a dry bun crumbled in her throat and left her gagging.
The TV beauty, 41, threatened to derail the segment when she suddenly spluttered and coughed before apologising after taking a bite into an Aldi bun.
Walking out of view to clear her throat, she said: "Sorry, inhaled a crumb."
Phillip replied: "Never do that" as Alice Bear put an arm around her.
Read more This morning stories
Yesterday, Holly left her fans giggling when she shared an x-rated message on Instagram.
The TV star was modelling an outfit for This Morning when she made the gaffe, and explained she fell victim to "predictive t*ts".
She modelled a floral mini dress that revealed her amazing legs, and said: "Morning Tuesday… great line up today, (we) talk to Michael Bible and from what I hear it’s fantastic … see you on @thismorning at 10am… #hwstyle💁🏼♀️✨ @nobodyschild 🌸"
Spotting that her phone had changed Michael Buble to Michael Bible, she followed her caption with another short message.
Most read in TV
Holly penned: "Bloody predicative t**s! Buble not Bible!"
It was the second error that had fans chuckling, and one replied in a thread: " I love predicative t**s."
Another fan teased: "@hollywilloughby t*ts, must be a word often used on your phone 😂"