Gordon Ramsay sparks feud with Lord Sugar as he launches Apprentice-style show and says ‘who gives a f***’
GORDON Ramsay has risked the wrath of Lord Alan Sugar after launching an Apprentice-style show.
The BBC One programme - Gordon Ramsay's Future Food Stars - will see food and drink entrepreneurs battle it out for a £150k investment from the hot-headed chef.
Unsurprisingly Gordon, 55, isn't too bothered if Lord Sugar thinks the format sounds a little familiar - and has confessed he hopes it winds him up.
Speaking to , Gordon said: "It's a food, drink and lifestyle business show.
"So, finger's crossed, it's going to rub Alan Sugar up the wrong way. I've lost a customer there, but who gives a f***?"
Gordon's new show kicks off on Thursday and the first episode will see him invite the foodies to Cornwall, where they will face their first high-pressure challenge.
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They must work in teams to run food shacks on the beach, using only the finest local produce.
Those who fail to impress Gordon will have to leave the competition.
But fans will be seeing a different side to the famously foul-mouthed star - as The Sun recently revealed he hardly utters any profanities in the first show.
He uses the F-word seven times, says bloody three times and throws just one “s**t” in there.
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Viewers complained Gordon was “sanitised” when he toned down his swearing on Beeb gameshow Bank Balance, which lasted a series.
A TV insider said: “We were promised the chef would be doing what he does best — inspiring, mentoring, challenging and cooking, with a healthy dollop of swearing.
“Gordon was very much toned down on Bank Balance and it was stilted and uncomfortable, not at all the sweary star that everyone loves. But it sounded like he’d learnt his lesson.
“So it’s been a surprise that in this first episode of Future Food Stars at least, he’s toned himself down once more.”
