MARTIN Roberts was left in a flood of tears after he was banned from buying supplies for Ukrainian children.
The Homes Under The Hammer presenter went Costco to purchase supplies for kids in the war-torn country - but was soon turned away.
The 58-year-old was allegedly only allowed to buy two bottles of Calpol and took to Instagram to share a video expressing his frustration.
Alongside the two minute clip, Martin wrote: "I wonder if Costco had some collection bins that people could just put donations in it would avoid this situation.
In the video filmed in a car park near the big-box retail store, Martin became emotional after explaining how other shoppers came to his aid.
He said: "So listen, like you, I’m properly just really at a loss in terms of what I can do to help with what’s going on in Ukraine.
"So I’ve come to Costco and I’ve just been buying lots of things like Pampers, kids stuff, Tampax and other bits and pieces.
"You know, things for kids because it’s the kids, you know, they’re everything,' as he showed his followers a view of his shopping trolley and the things he had bought."
Holding up the Calpol bottles, Martin continued: "So I’ve been trying to buy some Calpol and I’m only allowed to buy two, right?
"And I know there’s some sort of sicko limit or some limit that they’ve put on that stops under normal circumstances people buying lots of Calpol."
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He then explained: "So some people in the queue behind me and some people in the queue at the side of me both bought four bottles for me so I managed to get more.
"And I offered them the money, it was about ten quid for four, and they wouldn’t take it.
"So there are such good people out there and everybody’s trying to do their bit and if you just give them a route to do it."