Where Apprentice contestants are now – from OnlyFans model to tragic shock death & jobless winner with £90 in bank
THE Apprentice makes its grand return tonight, with 16 brand new contestants all battling it out to win Lord Sugar's £250,000 investment.
Fans have had to wait two years for the 16th series, after Covid kept it off air in 2020 and 2021, and the first episode sees the candidates challenged to design a marketing campaign for a new cruise brand.
This season's budding entrepreneurs include a dessert shop owner, a pyjama retailer and a pharmacist - while three have a reality TV background.
Lord Sugar told The Sun: “Your initial reaction to some of the candidates are, ‘Bloody hell. How useless is that one or how useless is this one’.
"But, and it goes without saying, every single year, the cream rises to the top and we are wrong."
Many Apprentice stars have gone on to achieve great things in the world of business - while others have remained in the limelight for different reasons.
Here we take a look at what some of the most memorable alumni are up to now.
Alana Spencer
She might have managed to impress Lord Sugar, but the 2016 winner of The Apprentice has been less successful at winning over locals to her cafe.
Alana Spencer’s Ridiculously Rich, which serves cakes and sweet treats, was recently ranked bottom out of 132 restaurants in Llandudno, Wales on Trip Advisor, just six months after opening.
Residents complained of having to pay £4 for a hot chocolate and one reviewer described it as “nothing more than a posh Gregg’s”.
The 29-year-old, from Aberystwyth, has also been battling staff shortages at her other Welsh cafe branches.
Addressing the bad reviews, Alana said: “I think what we’ve learnt is that when you get a bad comment you need to act on it and that’s something we probably haven’t been the best at dealing with."
Alana received a £250,000 investment from Lord Sugar for her luxury cake and chocolate business, Ridiculously Rich by Alana, when she won the BBC One reality show five years ago.
She has since launched ambassador and "cakepreneur" schemes to attract other cake enthusiasts to come on-board and run Ridiculously Rich franchises. There are now around 50 across the UK.
Alana bought back all of Lord Sugar's shares in Ridiculously Rich in 2019, with the tycoon insisting he will follow his protege's progress "with much affection".
Camilla Ainsworth
Camilla, from Lancashire, was runner up to swimwear designer Sian Gabbidon in the 2019 contest for a £250,000 investment from Lord Sugar, 74.
She later teamed up with high street chain Holland and Barrett to launch gourmet nut milk brand M+LKPLUS.
Last week it emerged the 24-year-old is cashing in by posting racy videos of herself on subscription site OnlyFans - much to the ire of BBC bosses.
Images on the site described as “too naughty for Instagram” show Camilla in a bikini, thong, basque, bra and yoga work-out gear.
But Camilla insisted she has not posed fully naked on the popular app and only shares snaps she puts on her social media.
The entrepreneur, who used to date Hollyoaks actor Owen Warner, 22, told fans: “I feel it’s time to start posting unapologetically and to have a close-knit community of fans who are interested in getting to know me more personally.”
A BBC source said: “Lord Sugar was 50-50 about making Camilla his business partner, and now she’s followed the route of Love Island stars by stripping online.
"It’s not the money-spinning career envisaged.”