DOWN TO BUSINESS

Where Apprentice contestants are now – from OnlyFans model to tragic shock death & jobless winner with £90 in bank

THE Apprentice makes its grand return tonight, with 16 brand new contestants all battling it out to win Lord Sugar's £250,000 investment.

Fans have had to wait two years for the 16th series, after Covid kept it off air in 2020 and 2021, and the first episode sees the candidates challenged to design a marketing campaign for a new cruise brand. 

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Lord Sugar, pictured with this year's contestants
Alana's cafe has been panned by localsCredit: FRANK PR

This season's budding entrepreneurs include a dessert shop owner, a pyjama retailer and a pharmacist - while three have a reality TV background.

Lord Sugar told The Sun: “Your initial reaction to some of the candidates are, ‘Bloody hell. How useless is that one or how useless is this one’.

"But, and it goes without saying, every single year, the cream rises to the top and we are wrong."

Many Apprentice stars have gone on to achieve great things in the world of business - while others have remained in the limelight for different reasons.

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Here we take a look at what some of the most memorable alumni are up to now.

Alana Spencer

She might have managed to impress Lord Sugar, but the 2016 winner of The Apprentice has been less successful at winning over locals to her cafe.

Alana Spencer’s Ridiculously Rich, which serves cakes and sweet treats, was recently ranked bottom out of 132 restaurants in Llandudno, Wales on Trip Advisor, just six months after opening.

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One of Alana's Ridiculously Rich cafesCredit: ridicrichbyalana/Instagram
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Residents complained of having to pay £4 for a hot chocolate and one reviewer described it as “nothing more than a posh Gregg’s”.

The 29-year-old, from Aberystwyth, has also been battling staff shortages at her other Welsh cafe branches.

Addressing the bad reviews, Alana said: “I think what we’ve learnt is that when you get a bad comment you need to act on it and that’s something we probably haven’t been the best at dealing with."

Alana received a £250,000 investment from Lord Sugar for her luxury cake and chocolate business, Ridiculously Rich by Alana, when she won the BBC One reality show five years ago.

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She has since launched ambassador and "cakepreneur" schemes to attract other cake enthusiasts to come on-board and run Ridiculously Rich franchises. There are now around 50 across the UK.

Alana bought back all of Lord Sugar's shares in Ridiculously Rich in 2019, with the tycoon insisting he will follow his protege's progress "with much affection".

Camilla Ainsworth

Camilla has embraced 'ownership' of her images on OnlyFans

Camilla, from Lancashire, was runner up to swimwear designer Sian Gabbidon in the 2019 contest for a £250,000 investment from Lord Sugar, 74.

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She later teamed up with high street chain Holland and Barrett to launch gourmet nut milk brand M+LKPLUS.

Last week it emerged the 24-year-old is cashing in by posting racy videos of herself on subscription site OnlyFans - much to the ire of BBC bosses.

Images on the site described as “too naughty for Instagram” show Camilla in a bikini, thong, basque, bra and yoga work-out gear.

But Camilla insisted she has not posed fully naked on the popular app and only shares snaps she puts on her social media.

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The entrepreneur, who used to date Hollyoaks actor Owen Warner, 22, told fans: “I feel it’s time to start posting unapologetically and to have a close-knit community of fans who are interested in getting to know me more personally.”

A BBC source said: “Lord Sugar was 50-50 about making Camilla his business partner, and now she’s followed the route of Love Island stars by stripping online.

"It’s not the money-spinning career envisaged.”

Elle Stevenson

of the Apprentice back in 2015 after failing to win a single task.

She was the youngest contestant at 21 and worked in the construction industry, describing herself as a "geezer bird".

Elle went on to work for the waste disposal firm Eden Beck as an office manager on £30,000 a year, and became its regional accounts manager. 

In 2018 she was left with broken cheekbones and suffered severe damage to one her eyes after two thugs attacked her in London while trying to steal her phone.

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The violent assault left her unable to sleep and she slammed police afterwards, claiming they "did nothing" to catch her muggers.

In April, Elle won close to £40,000 in compensation at a sex discrimination hearing.

The 27-year-old was banned from a £7,000 work trip to Las Vegas in 2017 over fears there would be “hanky panky”, forced to pick up her boss's dog mess and had sexually explicit notes left on her computer.

A tribunal also heard how she was called a “s*** employee” who “couldn't arrange a period in a vagina”.

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Elle and her female colleagues complained the male dominated office was "Dickensian".

Elle left Eden Beck in June 2019. According to her LinkedIn profile she went on to work at Renson UK, an architecture and planning firm, and most recently was head of client relations at Maxwood Washrooms Ltd.

Luisa Zissman

Luisa had her beloved horse Madrono stuffed

Runner-up on the ninth series of The Apprentice in 2013, Luisa went on to appear on Celebrity Big Brother a year later, earning a six-figure sum.

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She launched an online bakery shop, but she put the business into liquidation in 2016, days before giving birth to her second child. She ended up losing almost £200,000 of her own money.

At its peak, The Baker Shop had a turnover of over £3million and employed 30 staff.

In September she was called up by the government to help with the HGV driver shortage, after gaining her license in 2015.

Luisa regularly appears on This Morning and Good Morning Britain as a guest to debate current affairs.

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She hit the headlines recently for having her beloved dead horse Madrono stuffed.

Breaking down in tears after being “reunited” in April, she said: “Seeing him again today was so incredible. 

“He’s perfect, his kind eyes are exactly the same, the little swirls in his coat, his beautiful mane all so perfect.”

Luisa also co-hosts the LuAnna: The Podcast with her pal Anna Williamson and lives in a Hertfordshire mansion with her Irish businessman husband Andrew Collins and her three children.

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Stuart Baggs

Memorable character Stuart shockingly died after the show

In 2010, 21-year-old Stuart, from the Isle of Man, became the Apprentice’s youngest ever candidate.

The entrepreneur - aka Stuart Baggs "The Brand" - became well-known for his cheeky boasts, including “everything I touch turns to sold”.

Despite being knocked out in the semi-final, Lord Sugar described him as “one of the stand-out characters of The Apprentice”.

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Stuart, who worked in telecommunications, shockingly died in July 2015 after suffering an asthma attack days after his 27th birthday.

Pals had raised concerns that he had been working 18-hour days and was only sleeping for around four hours a night.

The businessman had launched a new 4G internet hub that was set to revolutionise communications on the Island days before he passed.

Stuart made an eerie prediction about his death a year before on Come Dine With Me.

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He told his fellow contestants: “I'm not here for a long time, I'm here for a good time and I want to live hard, die young.”

Frances Bishop 

Frances split from her husband after she found out he was cheating

Frances appeared on the 12th series of the Apprentice in 2016 - two years after launching The Pud Store, a children's high street clothing retailer.

She described herself as the "anti-wag", after marrying semi-professional footballer Neal Bishop, 40, in 2014. The couple had welcomed a son, Oscar, in 2013.

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