GYPSY millionaire Alfie Best left one of his managers horrified with a poorly poured pint in a first look at Undercover Big Boss.
The entrepreneur - who has said he wants to be the first "gypsy billionaire" - visited one of the sites of Wyldecrest Parks, a mobile home park company.
During the clip, two customers at a pub ask Alfie - under the name William - for a drink order of a pint of Fosters and a bottle of Newcastle Brown Ale.
He then makes his way to the fridge to search for the bottle of ale, which is just below his eye-line.
It seems he was taking a long time, as the manager tells the customers: "William won't be long with your drinks. I'll just wait here."
Then when he gets to the pumps, he makes an absolute mess of a pint of Fosters.
While he does hold the glass at a tilt, he only pulls the handle a little way down.
This causes a dribble of frothy liquid to come spouting out of the pump.
The manager says: "Are you okay William?"
Alfie replies: "Yeah I think I'm getting the hang of it. It just needs to settle a little bit.
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The camera then pans to the pint glass around three quarters of the glass filled with froth.
The hit TV show follows four firms reopening after the UK's three devastating lockdowns.
This series follows chief execs and company bosses as they disguise themselves as regular workers.
The four-part series also visits Pickfords, Bristol Street Motors and Euro Foods Group.