LOVE Island fans were furious this evening as they spotted that Brad McClelland used the same chat-up line to woo THREE different girls in the villa.
The ITV2 dating show only kicked off last week, but viewers picked up on something oddly familiar when he wined and dined new bombshell Lucinda tonight.
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Using almost the exact same line he used on Rachel and Faye before her, he told newbie Lucinda over a dinner date: "For the first time, I've literally been like: 'Jesus Christ, I'd be buzzing to get into bed with her."
Attentive fans flocked to Twitter as they recalled he'd used both lines previously - telling each woman that they were "more his type" than the other Islanders - and "the first" he'd felt an attraction towards.
One wrote: "At this point Brad is recycling the same lines to every new girl that comes in."
Another pointed out: "Brad dropping that same 'first time' line with every girl no variety to his game".
One more echoed: "Not brad using the same line on Chloe, Rachel and now Lucinda…. And it’s essentially him saying 'FINALLY I fancy u x because the other girls aren’t for me x' ew".
Brad started the series coupled up with Faye Winter before snubbing her for Chloe Burrows.
He was left single at the last recoupling, with Chloe opting for a friendship couple with Hugo Hammond instead, and had to graft to woo new girl Rachel Finni and secure his spot in the villa.
He was successful winning her over, which saw Chuggs Wallis get dumped from the Island instead of him, but just days later his head has already been turned by the arrival of two new bombshells.
The 26-year-old labourer was quickly taken by blonde beauties Lucinda Strafford, and Millie Court.
Lucinda, 21, asked the visibly giddy boys if they were settled with their partners shortly after her arrival, with Brad throwing his hand in the air and exclaiming: "I'm not!"
Downplaying his partnership with Rachel, he went on: "I've only know the lass for two days, you're more my type" before becoming lost for words.
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A third agreed: "Wonder how many more girls Brad will pull the same lines with before he’s kicked out?"
Another quipped: "The girls need to getting chatting immediately in solidarity because Brad is a maniac HES USING THE EXACT SAME LINES".
Since choosing Brad over Chuggs, Rachel has been left unsure on her decision - breaking down in tears on more than one occasion.
She was left thrown when the hunk mentioned getting to know other people when newbies enter the villa, and could also be seen in tears in the preview for tonight's show.