LOCATION, Location, Location host Phil Spencer ended up being humiliated after taking a couple to see a house that had already been sold.
The property guru, 51, was branded a "total blithering idiot" by his co-host Kirstie Allsopp, 49, after the blunder.
Phil pitched up at the home near South Woodford, East London, only to find a large 'SOLD' sign outside.
But if he was looking for any sympathy from his old house-hunting pal, he didn't get it when he called up for a chat.
He told her: "I turned up to the house, whacking great sold sign outside. I had to explain that to them looking like a right monkey."
No-nonsense Kirstie replied: "I think monkey's a nice way of putting it. I would say total blithering idiot."
Viewers saw Phil arrive at the property, which would have perfect for his house-buyers, saying: "Oh dear this is not good news.
"I've just arrived at the property and seen that - a sold board. About two hours an offer was accepted so it is not available and I can't sell it to them.
"I'm now short of a property to show them and they will be here in a few minutes time. Great. Lucky Phil."
However, the pair were understanding when he explained that the speed of the sale just proved what they were up against.
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He told them: "It's very, very disappointing. I'm really sorry, I really am."
However, in the end, Phil pulled through for them - with the couple having an offer accepted on a maisonette for £325,000.