VIEWERS of Gordon Ramsay's new game show Bank Balance, were delighted as the famous chef dropped an F-bomb on an unsuspecting couple.
The potty-mouthed 54-year-old uncharacteristically promised to be "fluffy and cuddly" at the top of the BBC One show, leaving many viewers wondering if they'd see him lose his cool.
Gordon's new show Bank Balance is focused on contestants winning gold bars to take home money, with contestants playing in pairs and placing different sized gold bars on a balancing board by answering questions.
They'll get a chance to pick the categories for which they answer questions on.
The more bars they can successfully balance, the more chance they have of taking a big sum home - but the more bars added to the board, the more unstable it becomes.
If all the bars are lost, contestants will leave without any cash prizes.
The most contestants can win is a whopping £100,000.
While tension rose between the first contestants off the rank, a brother and sister duo, Gordon kept his cool and laughed along at their blunders.
But it wasn't until married couple Lindsey and Vicki appeared to compete that Gordon gave everyone what they were waiting for.
"Nicknames for each other, do you have any?" he asked the couple of 17 years.
Vicki revealed to the shocked host: "I actually call Lindsey, 'Gordon', there's a good reason for this.
"She's very intolerant of people, she's got a potty mouth and she's just a no nonsense type of girl."
To which Gordon pithily replied: "Lindsey, are you fucking kidding me? We have a female Gordon. That's why you're staring at me like that."
While the audience was divided about whether they liked the new game show, many agreed Gordon swearing was the highlight of the show.
"F’bomb from chef Ramsay only took 43 mins," wrote one Twitter user.
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Another added: "Oh s**t damn he finally cursed that was a long 43 minutes."
And a third said: "Right who had 43 mins for the first F Bomb."
Bank Balance's solitary 'F-bomb' comes after Gordon admitted he swears 150 times a day.
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When The Sun asked him in an exclusive chat how many times he swears a day, he muses: “Around 150.”
"But there is an art in telling someone to f*** off, and the amount I swear depends on how much dog s*** gets picked up on the Common.
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"The BBC have been very supportive though, and told me that if a naughty little f*** slips out, so be it."
Bank Balance airs on BBC One at 9pm, with episodes later available on BBC iPlayer.