LOOSE Women cracked open the booze at 10am today for the Christmas Special.
The ladies, including Ruth Langsford, Coleen Nolan and Brenda Edwards enjoyed a tipple before midday after a "tough year" amid the coronavirus pandemic.
Stacey Solomon stuck to a glass of Coke, admitting she'd fall asleep live on air if she joined in on their boozy antics.
Viewers were stunned to say the least, as one person said: " on the juice at 10 o’clock in the morning..?"
One more tweeted: "Colleen drinking at 10am is a mood "
As another said: "Feel like I’ve stumbled across an office Christmas works do when they’ve already necked all the cheap booze!!! 🥴🥴🤣 #LooseWomen"
Speaking to Jonathan Ross later in the show, Ruth said: "We're all having a Christmas tipple here we're all starting a little bit early."
He replied: "I don't drink!"
The chat show host said he'll have a vegan and alcohol-free Christmas this year.
He told the Loose Women he and wife Jane Goldman gave up meat and dairy this year.
Wossy, 60, does not drink alcohol now, but he told host Ruth Langsford: "This year we went vegan to try and help save the planet."
When asked about alcohol he added: “I really like non-alcoholic pale ale so I will have one to start in the morning and then I feel like I am joining in with everyone else.”
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On a video call to the show, he also showed off his new puppy, a Brussels Griffon called Spooky, and says: “We’re so in love with him. I even bought him his own Christmas present.
"I had some candles made that say his name on it and it says: 'Happy Christmas from mummy and daddy'."