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I'M A Celebrity's new shower has been christened - by AJ Pritchard - and he got completely naked for it, stunning fans.
The Strictly star bravely stripped off for the first go in the castle's version of the jungle's waterfall.
And while the jungle has the glorious surroundings of a natural waterfall for the celebrities, this year's Welsh castle is a less glamorous affair.
Set in a dingy room in the castle, an ancient bathtub stands with a grimy shower curtain.
Next to it is a handpump where the celebrities will need someone else to lend a hand so they can have - cold - water in their shower.
In tonight's launch episode AJ bravely opted to go first and showed off his dance-honed body in the process.
He was helped by Shane Richie with the hand pump for the least glam I'm A Celeb shower experience ever.
Fans were in shock at the scenes with one saying: "Being jealous that Shane Richie got to see AJ Pritchard naked was not something I banked on happening when I woke up this morning, but here we are…#ImACeleb"
Another added: "AJ Naked Episode 1 The boy knows his market #ImACeleb #imacelebrity"
The dancer and his fellow contestants had been forced to abseil down a cliff before entering the castle - and then they face a creepy-crawly packed first trial.
They were all placed in individual cages before being showered by a delightful mix of cockroaches, crickets, mealworms and maggots.
They had to transfer stars between their cages - with each star meaning a meal for camp.
Unfortunately Beverley had trouble manipulating the stars through so a backlog built up - but they managed to get seven meals for their dinners on their first night.
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However when back in camp Beverley was panicking about creepy crawlies still being about her person - though she wasn't the first to brave the showers.
Instead that was left to AJ - with the other celebs waiting so far.
I'm A Celebrity airs nightly on ITV.