Tel Aviv is beach heaven with history and parties side-by-side in Israel — and you can fly direct with Virgin Atlantic
AS beach babes in bikinis scamper across the sun-soaked sands, chiselled lifeguards keep watch on the sparkling blue waters and beautiful people sip cocktails on the prom.
Though it sounds like a scene from Miami or Bondi, this is Tel Aviv in Israel. Not a place most of us would instantly think of when conjuring up Baywatch-style images.
Of course, anyone who understands about the tourist trail of party capitals will already know the country’s second city is a buzzing destination these days.
But for most of us, Israel is still a bit of an uncertainty.
Is it safe? Is it all just museums and relics? Is it ultra-conservative and religious? What is there for holidaymakers?
In Tel Aviv, Israelis of all faiths and tourists from around the world rub shoulders with the cool kids in relative harmony.
Hipster venues sit side-by-side with kosher restaurants, and every year the city celebrates its heritage, whether that is one of the multiple important days in the religious calendar or the annual Gay Pride parade.
But arguably the biggest draw for holidaymakers is the vast seafront with golden beaches.
We stayed at the Yam Hotel, which looks like it was airlifted straight from Florida. This is boutique beachfront accommodation at its best.
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Just outside the city gates is the Mahane Yehuda market, now a bustling draw for the trendies — yes, Jerusalem really does have a cool crowd.
They are either drawn by the huge array of fresh ingredients available, or the bars.
It is here that you get a feel for what a varied country Israel really is.
More importantly, you also get a feel for how much choice it offers as a destination.
If you want a modern city break Tel Aviv is perfect.
If you prefer a beach trip then you could do nothing but sunbathe and bask in the Mediterranean.
But the beauty of Israel is that, if you want both, you can easily fit it all into one unforgettable break.