Retro holiday destinations like Costa Brava and Madeira are becoming trendy among young Brits

IT once conjured up images of blue rinses and creaking aerobics classes.

But Costa Brava is seeing a resurgence of cool, and hip young millennials are flocking to its sandy shores.

Holiday bosses at Thomas Cook say retro destinations are making a comeback - and their popularity is set to go through the roof this summer.

UK managing director Chris Mottershead believes its 2018 performance will be boosted by holidays to places which had fallen out of fashion.
He said: "We've seen destinations move up and down the popularity stakes.

"Next year we're predicting that Malta, Madeira and Costa Brava will catch the attention of holidaymakers who perhaps didn't think they ticked the right box for their needs."

He continued: "From Michelin star restaurants in Costa Brava to music festivals in Malta and outstanding natural beauty in Madeira, these retro destinations really will challenge holidaymakers' misconceptions."

Costa Brava was first offered to Thomas Cook customers in 1949, who travelled by steamer and rail.

Reaching the height of its popularity in the 1970s and 1980s, the budget destination became famous for boozy Brits and bucket and spade package deals.

But when the tower block accommodation began to look dated, Costa Brava fell off the radar. Thomas Cook ceased sales there in 2009.

Now, thanks to the revamping of major hotels and the opening of several Michelin starred restaurants, the holiday company believes that Costa Brava will return to its golden age.

Thomas Cook say on their website: "Word is also spreading about Costa Brava’s 'foodie' appeal – it has the highest concentration of Michelin star restaurants in the whole of Spain, and is host to El Celler de Can Roca, twice ranked as the best restaurant in the world.

"As the biggest exporter of wine across Spain, budding sommeliers will not be disappointed and can visit one of a number of wine festivals that take place throughout the year."

Next year will see three flights a week from Manchester, Birmingham and Bristol.

Madeira has also become more fashionable with younger holidaymakers, so has been re-introduced to appeal to travellers who prefer to savour Madeira’s renowned gastronomy by eating out in local restaurants, rather than an all-inclusive stay.

Previously a summer only destination, it will now be available year round, and two flights a week have been introduced from Manchester.