Kazakhstani travel company filmed an advert with naked flight attendants – and it backfired spectacularly
In the Chocotravel ad, women wore only neck scarves and strategically placed hats to promise stripped back airfares for customers
TRAVEL agents are having a hard time of it these days, as more and more people go online to book their trips.
So one company in Kazakhstan thought they’d feature a bunch of women in the buff to get people’s attention again – but it backfired badly.
The bizarre ad campaign by company Chocotravel featured models posing as naked flight attendants.
The women wore nothing but neck scarfs and strategically placed hats, apparently to reinforce the company’s pledge to add nothing extra to the cost of airfares for customers.
After it surfaced, many critics vented their outrage at the short clip on Facebook, calling it demeaning and tasteless.
One person said the company had hit an “all-time low” with the “old fashioned” and “sexist” ad.
Instead of taking the ad down, Chocotravel published a male version of the same advert on its Facebook page the next day, using the same script but featuring male pilots.
But this has done little to calm the outrage.
Responding to the anger on his Facebook page, Chocotravel ticketing service director Nikolay Mazensev said clips were “bold and outrageous” and the company “did not mean to offend”.
He said: “It shows no less than you’d see on the beach or by the pool - do you attack girls in short skirts or swimsuits?”
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Nurken Rzaliyev, an employee of Chocotravel’s parent company Chocofamily, also took to Facebook to deny the ads were sexist.
He said: “There’s definitely no sexism.”
