Swiss village bans tourists taking photos as it’s TOO PRETTY for Instagram – and it’ll fine anyone they catch
People who take pictures while visiting Bergün/Bravuogn near St Moritz will now be fined five francs
A SWISS village has banned tourists from taking pictures as they say the scenery is too beautiful for social media.
The inhabitants of Bergün/Bravuogn near St Moritz believe that photographs of th elocal landscape will make people who are not able to visit feel miserable.
Locals passed a law banning pictures during a municipal assembly on Monday, according to .
Anyone caught getting snap happy will be issued a five franc (£4) fine.
A statement on the Bergün tourist office website explains that the vote was taken because locals are concerned about the happiness of people who would see the images on sites like Facebook and Instagram.
It reads: “It is scientifically proven that beautiful vacation photos on social media make the viewers unhappy, because they themselves cannot be there.
“The municipality of Bergün / Bravuogn wants to prevent this because of the happiness of all people and because it has a particularly picturesque landscape to offer.”
They are instead hoping that people will come to see the town with their own eyes instead of looking at it through social media.
Any money raised from the fine collection will be put into protecting the alpine environment.
The tourism office has already removed all pictures from its Facebook and Twitter pages, which has caused a backlash on social media.
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If the vote was a marketing stunt to attract new tourism to the town then they have certainly succeeded in getting people's attention, but it has also angered some people.
Many have given the village a one star review on the Facebook page and vowed not to visit as a result of the ban.
One of those was Andreas Zürcher who said: "This autumn we have planned a weekend in Bergün with our Fotoclub.
"The workshop, respectively the overnight stay (15-20 persons) we will now stop NOT in Bergün.
"Fortunately, there are other Swiss villages where we are welcome."
Another called Bella Braun said: "Visit, spend money but you can not make reminders!"
