BUTLIN'S has launched a discount for families after I'm a Celebrity's Coleen Rooney raved about her budget break at the holiday resort.
The media personality, 38, is currently competing in the popular ITV reality show.
In a conversation with her fellow campsites on Monday night, she said: "It kept coming on the TV, Butlins, Butlins. So I went and it was Diversity that was on, it was the May half term I think."
She revealed how her son Kai "loved it so much" after returning to school from the holidays, he described it as the "best holiday I've ever been on" to his teacher.
Since Coleen raved about her family holiday to Butlin's Skegness, the holiday resort has seen a reported sales boost of 80 per cent.
Holidaymakers who've been inspired by Coleen - and looking to book their own break to Butin's - can use the code ROO10 for a 10 per cent discount.
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The code is valid for breaks happening in 2025
Holidaymakers have until December 8, 2024, to book their break with the discount code.
A spokesperson from Butlin’s said: "We are delighted to hear about how much Coleen and the boys loved their trip to Butlin’s.
"We pride ourselves on being the ultimate destination for family fun and it’s fantastic to receive such brilliant feedback.
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"As such, we’ve launched a special Rooney inspired discount, but don’t take our word for it, take Kai’s.
"It really will be the best holiday ever so make the most of a special 10% off with any family bookings for 2025."
BIG WEEKENDER HEADLINERS 2025
Meanwhile, the Butlin's Big Weekenders are already set to make a return next year.
Next year, Butlin's will host 15 different Big Weekender themed breaks, featuring a choice of musical eras from the 80s, 90s and 00s.
Pop legends like Matt Goss and Busted's Charlie Simpson will be performing on set weekends in 2025.
Platinum-selling artist Matt Goss will be headlining an "Ultimate 80s" break, while Charlie Simpson will perform a DJ set straight from the 00s.
Other artists are also slated to perform throughout the year, including Peter Andre, Blue and Boyzlife.
NEW ADDITIONS AT BUTLIN'S
Meanwhile, there are lots of exciting upcoming additions at the holiday parks.
The new £12million Maple Walk lodges are opening at the Skegness holiday park, with 128 premium accommodation options a short walk from the main park.
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How has Butlin's changed over the years?
TRAVEL writer Catherine Lofthouse has been visiting the Butlin's parks for 40 years - here's her verdict:
"When I was little, my family would head to Butlin's every July for a week by the sea, and I even worked at the Minehead resort as a lifeguard in my teens.
"One thing that's always set Butlin's apart from its rivals are the photo opportunities that you have during your break, including Teletubbies and TV star Stephen Mulhern.
"There's also lots of sports and activities to choose from, like football, archery, crafts and soft play.
"One of the things I miss from holidays gone by are the monorails that ran at Skegness and Minehead from the 1960s for forty years.
"I think Butlin's lost its way a bit in the 2000s when it seemed to become a mecca for stag and hen dos, but in the last decade, there's been a bit of a turnaround in terms of rebranding and investment.
"I would say that anyone who hasn't been for a while or who has written Butlin's off as not for them might be wise to give it another go."
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