Brits are ditching summer for their main holidays – and going on October breaks instead
FOUR in 10 holidaymakers are now equally or more likely to have their ‘main’ holiday in October and beyond, rather than the traditional summer period.
A poll of 2,000 adults found 67 per cent would consider switching their ‘main holiday’ to the autumn period.
Whereas 60 per cent are likely to take shorter holidays in the summer and October, rather than one longer trip.
Nearly half (48 per cent) believe holding off until October provides them with better value for their trip – estimating it will save them over £400 per person by travelling a few months later.
And 18 per cent even think they can make their money go further by picking up holiday clothes and essentials in the post-summer sales.
Seven in 10 went on to agree that value for money is the biggest driver when booking a holiday.
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Paul Sokes, from M&S Credit Card, which commissioned the research, said: “Our research has shown a growing trend of holidaymakers opting to get away in October, or later in the year.
"With 36 per cent saying they can still seek out the sun in Europe and further afield later in the year, now is the perfect time to take a trip.
“This not only allows travellers to make the most of the quieter holiday period, but can also unlock significant cost savings.
“With value for money top of mind for many of us when planning a holiday, October getaways can offer an opportunity for savvy travellers to make the most of their holiday budget whilst enjoying their their time away.”
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When it comes to these autumnal getaways, sunny breaks in Europe lead the way, followed by a UK-based city break.
As one in five (19 per cent) estimate they will take the chance to go on more trips in October, or later in the year, in the next five years.
When it comes to organising their trips throughout the year, cost of accommodation, what the weather will be like, and cost and availability of flights are the most important factors.
And researching destinations, planning itinerary and booking flights and hotels are the ways in which travellers get excited for their excursions.
In fact, 90 per cent get their children or younger family members involved with holiday decisions and 46 per cent have even let them pick the location of the holiday.
Nearly two in three (64 per cent) have taken this approach because they want them to be more a part of the planning process.
But it’s not just the location young holidaymakers are influencing, with 54 per cent being allowed to pick activities, and 40 per cent selecting what sights to see.
The average age children, or younger travellers, begin having a say in holiday planning is nine.
Paul Stokes added: “Planning a holiday is increasingly becoming a family affair, as younger travellers are getting more involved in the decision making process.
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“Involving younger family members and travellers not only teaches them decision making and budgeting skills, but also helps build excitement for the trip ahead.
“This collaborative approach can also make for a more enjoyable family experience, making memories everyone will remember.”
