First look at the magical new UK Christmas attraction – from the people behind Secret Cinema

A new UK Christmas attraction is opening in central London later this year.

Wishmas: A Fantastical Christmas Adventure is a brand-new immersive experience from the makers behind Secret Cinema.

Live actors will take visitors on a 60-minute adventure through the magical land of Wishmas.

At the attraction, which is set inside the Old Bauble Factory in Waterloo, a portal will transport guests to Wishmas, where they'll be asked to help look after Christmas wishes.

Inside the attraction, visitors will meet festive characters like Wishkeepers, Robins, and Father Christmas as they explore several magical rooms and installations.

Standard tickets to Wishmas cost £29 per person and include a 60-minute walk through the immersive experience.

For an extra £10, guests can upgrade to the Full Wishmas Experience, which includes an extra 15 minutes inside the attraction, and an additional Christmas craft workshop.

Meanwhile, at the Wishmas Meet & Greet Experience, which costs £79 per person, guests will meet Father Christmas and take home a photo and a gift.

At the end of the walk-through experience, there will be a Christmas market where festive food and drink will be available to purchase.

The new Christmas attraction is set inside London's Old Bauble Factory, which can be found underneath Waterloo train station.

Tickets to the attraction are on sale now, with the site officially opening to the public on November 14, 2023.

Elgiva Field, Creative Director at Wishmas said: "We are filling the space with fun and festive experiential installations that bring the world of Wishmas to life.

"Audiences will flow from one space to the next, each room a playful contrast to the previous one, all inventively inspired by the Christmas canon."  

Wishmas isn't the only Christmas attraction set to open in the English capital, tickets for London's Winter Wonderland have already gone on sale too.

The winter attraction will run for six weeks in the capital's Hyde Park, with a variety of attractions, activities, entertainment, food and drinks on offer.

The attraction will be open from November 17, 2023 until January 1 2024.

Here's the record-breaking new children’s attraction where it’s Christmas all year-round.