Price of UK seaside holidays rises by a THIRD as companies cash in on foreign holidays ban – but there are still deals

SEASIDE accommodation prices have risen by an average of 35 per cent this summer compared with last year, according to new analysis.

A study by consumer group Which? indicated that prices have been hiked in 10 of the UK's most visited beach destinations, including St Ives, Whitby, Llandudno and Brighton.

People in England could be permitted to stay in self-contained accommodation such as holiday lets under Boris Johnson's road map for easing lockdown restrictions.

Foreign holidays - which may be allowed - are likely to involve several restrictions and requirements such as and self-isolation periods.

This has led to many people booking staycations, resulting in them becoming .

Researchers from Which? looked at prices for a total of 15 properties on accommodation booking platforms Airbnb and Vrbo.

The cost of stays in July and August is typically 35 per cent higher now than if the equivalent dates last summer were booked during May and June 2020.

A one-bedroom maisonette in Brighton has the largest mark up, increasing in price from £53 per night to £127 per night.

The cost of a one-week stay at a property in Llandudno has risen from £427 to £596, while seven nights in a property on St Ives has gone from £860 to £1,263.

Some price rises were more modest, with a one-bedroom cottage in Scarborough just 7 per cent more expensive this summer.

Airbnb described the analysis as "misleading" and claimed research has shown guests feel the firm is more affordable than other accommodation options.

Vrbo said it "does not set, change or influence the property prices a host chooses", adding that holidaymakers agree to prices before they book.

Which? is encouraging consumers booking a staycation to choose a flexible accommodation provider that has committed to offering full cash refunds or no-fee rebooking if a trip cannot go ahead due to coronavirus.