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Watch Sports Direct Christmas ad with football legend Frank Lampard

THE film encourages a new tradition this Christmas

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ASHES TO ASHLEY

Sports Direct starts selling FUNERAL URNS leaving customers in hysterics

CF8AMH Sports Direct store, Birmingham, UK.

Shoppers rush to buy 'bargain' duvet set perfect for Christmas at just £2.50

a sports direct store has a sign that says now open upstairs

'I need' cry shoppers with popular £10 footwear scanning for just £1

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Delivery chaos as House of Fraser shoppers left waiting weeks for parcels

a sports direct store has a sign that says now open upstairs

Sports Direct shoppers go wild over garden essential reduced from £60 to £10

Marketable Raducanu's sponsors worth £9m and include luxury brands Dior & Porsche

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Sports Direct and JD Staff head-butted and bitten by violent shoplifters

'Must visit' bike retailer with 70 branches to close store in months

Bargain sports chain with 500 branches to abruptly quit high street store

Empty John Lewis to reopen as major department store 'with something for all'