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Iceland ups the game with new 'clearance cabinets', with pizzas for £1.50

a bottle of milk has a blue handle and the numbers 1-25 on it

Big supermarket cuts price of formula as brands accused of 'exploiting' families

Bargain supermarket to shut store for good in just DAYS

Iceland slashes price of posh laundry detergent and it works out at 5p a wash

CHEAP & CHEERFUL

Iceland shoppers stunned by its latest £1 frozen foods range

Iceland shoppers rush to grab 'banging' ice coffees by iconic chocolate brand

COOL HANDS LUKE

Supermarket Iceland want Luke Littler to become 'face of frozen doner meat'

Parents are rushing to snap up Iceland’s £1 food range & say it’s a lifesaver

Sales of seasonal pies and puddings slump as they fall out of festive favour

Supermarket shoppers flock to nab new 'revolutionary' Walkers crisps

Cheapest shop to buy champagne and prosecco for New Year - it’s not Lidl or Asda

Full list of supermarkets and shops slashing Quality Street & Cadbury choc prices

Iceland shoppers rush to buy 'game changer' addition to Christmas dinner for £2.50

Tested

I tested Xmas crackers - budget shop had best toys & cost HALF price of rival

'Perfect for Xmas dinner' say shoppers rushing to bag new Aunt Bessie's staple

Cheapest place to buy pigs in blankets this week to stock up for Christmas

CHRISTMAS TREAT

Cheapest place to buy mince pies this week with prices starting from 18p

Shoppers race to Iceland to nab three FREE Xmas chocolates with their shopping