Cheap iPhone X incoming? Apple’s £999 handset set for MAJOR price cut
APPLE'S ludicrously expensive £999 iPhone X could be getting a major price cut this year.
Two top industry experts believes Apple is planning to sell a successor model for as low as $600 – that's just £450.
Legendary analyst Ming-Chi Kuo says Apple is aiming for a "more aggressive" strategy for the prices of new 2018 iPhones.
Countless reports suggested that Apple has struggled to flog last year's 5.8-inch iPhone X, which costs anywhere from £999 to £1,149.
Kuo says this year we'll see three models, including a budget handset with a 6.1-inch LCD screen priced at $600 (£450).
He also predicts that there'll be a slightly more expensive 5.8-inch handset with a better OLED screen that'll cost around $800 (£600).
And finally, there'll reportedly be a top-tier model called the iPhone X Plus, with a 6.5-inch OLED display.
This will reportedly cost as little as $900, which is around $670.
Kuo's theory was backed up by another analyst speaking to The Sun.
"We believe Apple is well aware of the sticker shock with the iPhone X and it speaks to a much more wider net it plans to cast with prices ranging from $599 to $1,000+ on the three smartphones slated for release over the next 3 to 4 months," GBH Insights' Daniel Ives told us.
"Apple needs to catalyze customers at all price points in this all important product cycle with the sweet spot on the $600 to $800 range."
Sadly, Apple doesn't actually sell phones in the UK using a direct currency conversion from dollars.
It's more likely that the three handsets will actually cost £600, £800 and £900.
That means the bottom-end model could be even cheaper than last year's budget Apple handset, the £699 iPhone 8.
So why is Apple seemingly slashing prices?
According to Kuo, there's "concern over the negative impact of a higher price" in the crowded smartphone market.
Apple has also reportedly made some savings in terms of how in manufactures phones, which makes the devices cheaper to build.
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The highly respected TF International Securities analyst has an impressive track record on Apple leaks.
For instance, he correctly guessed the iPhone X screen size, the existence Apple's Face ID facial recognition system, the iPhone X price and details about the iPhone 8 camera – to name just a few on-the-mark predictions.
However, we can't say for sure what Apple's plans are, as there haven't been any official announcements just yet. As such, take this latest prediction with a pinch of salt.
In any case, we don't have long to wait – it's likely Apple will show off its new iPhone(s) at a special event in September.
Do you think £999 is too high a price for Apple's shiny iPhone X? Let us know in the comments!
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