Apple DENIES rumoured plans to kill iTunes – music platform will live on
The tech giant isn't going to scrap music downloads after all, despite rumours to the contrary
APPLE has denied rumours suggesting it plans to axe iTunes for good, The Sun can reveal.
Speaking to The Sun, an Apple spokesperson said "it's not true" regarding rumours that the iPhone maker was looking to scrap music downloads because of the popularity of its Apple Music streaming service and rivalry with platforms like Spotify.
According to leaked reports, iTunes would be phased out by March 31, 2019.
DJMag reported that sources inside Apple would be stopping music downloads entirely next year.
But Apple has firmly denied that it is scrapping or altering iTunes.
Apple introduced the iTunes LP format in 2009 as part of its bid to usher albums into the online age.
Meanwhile, Apple Music is going from strength to strength, with The Wall Street Journal predicting its tally of paying subscribers will overtake Spotify in the US this summer.
Globally, though, Spotify remains far ahead with 70 million subscribers, compared to Apple Music's 36 million user base.
Yesterday we revealed that Spotify is launching a new free service that allows you to pick individual songs.
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