SNAP HAPPY
Snapchat unveils radical redesign with massive changes to friends, discover and new swipe features
The changes were introduced after criticism that the photo-sharing app was difficult to understand or hard to use.
SNAPCHAT has completely redesigned its app today in a bid to attract new users by making it more appealing and less difficult to use.
The redesign involves massive changes to friends, Discover and new swipe features introduced to "separate social from media".
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It will separate posts from a user's social circle from those sent by publishers and content creators.
Now, swiping to the left on the camera will bring up a list of friends, organised by who you talk to the most.
While swiping to the right will bring up a new Discover page which will showcace Snap Map to posts from publishers and influencers.
"Your subscriptions live at the top, followed by other Stories you might be interested in watching," the company said in a . "Over time, Discover will become uniquely personalised for you.
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It added: "While the Stories on Discover are personalised algorithmically, our editors review and approve everything that gets promoted on the page.
"We believe that this balance of human review and machine personalisation provides the best content experience on mobile."
The changes were introduced after criticism that the photo-sharing app was difficult to understand or hard to use.
Snap Chief Executive Evan Spiegel wrote today: "With the upcoming redesign of Snapchat, we are separating the social from the media, and taking an important step forward towards strengthening our relationships with our friends and our relationships with the media.
"This will provide a better way for publishers to distribute and monetise their Stories, and a more personal way for friends to communicate and find the content they want to watch."
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Known for its messages that disappear seconds after they are read, Snapchat is wildly popular among millennials, but faces stiff competition from Facebook and Instagram.
Earlier this year, Snapchat revealed it was struggling, making losses of £337.2million this year.
The former startup had to write off over £30million in unsold Spectacles after the camera-equipped sunglasses were launched in June.
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