Is the iPhone X worth it? Apple boss Tim Cook says its £999 price represents GOOD value for money
The next generation of iPhone is the most expensive mobile Apple has ever made. But Cook says its incredible new technology means it's definitely worth the price tag
APPLE saysits upcoming flagship mobile phone represents the firm's “biggest leap forward” since the original iPhone was released.
Even though the iPhone X will come in at the iWatering price of £999, its cost is unlikely to deter Apple fans who are waiting to snap up one of the gadgets later this year.
Now Tim Cook has appeared on Good Morning America to insist that the iPhone X is actually GOOD value for money due to the advanced technology it contains.
"Well, it’s a value price actually for the technology that you’re getting," he said
"As it turns out, most people are paying for phones over long periods of time.
"And so, very few people will pay the full price of the phone initially. Also, most people actually trade in their current phone, and some carriers throw in subsidies and discounts."
Cook said the iPhone was a part of people's everyday existence, prompting his firm to endlessly improve and refine its feature with each model.
"When you look at it, the iPhone, in particular, has become so essential in our daily lives, people want it to do more and more and more," he added.
"So we’ve built more and more technologies into it to be able to do that."
The iPhone X is the most advanced mobile Apple has ever built and comes with a system called “Face ID” that lets you unlock it using just your face, along with wireless charging and a way to control your emojis using your own expressions.
