Jump directly to the content
TAKING THE SWISS

Apple ‘is now the second largest watchmaker in the world’ claims analyst

The Apple Watch will use motion sensors to detect when the user is driving

APPLE is now the second largest watchmaker in the world behind Swiss firm Swatch, it has been claimed.

An ex-Apple analyst reckons the tech giant is making £3.6 billion a year thanks to its high tech tickers.

 Apple watches range from £269 up to £1,500 in the Apple store
3
Apple watches range from £269 up to £1,500 in the Apple storeCredit: Alamy

That's based on Apple chief Tim Cook's claim that its wearables business - which include watches, AirPods and Beats headphones - would be among the biggest 500 companies in the US if it was a standalone firm.

Analysts estimated the company was raking in around £4.5 billion a year from its wearables.

Gene Munster, a former Apple analyst turned tech investor, told the  most of those revenues came from the Apple Watch.

That places it behind Swatch - owners of the Omega brand - which recorded sales of £5.9 billion last year, the MailOnline added.

 Experts believe the Apple Watch is bringing in sales worth £3.6 billion a year
3
Experts believe the Apple Watch is bringing in sales worth £3.6 billion a year
 Shoppers can choose from a range of Apple Watches from sporty to designer
3
Shoppers can choose from a range of Apple Watches from sporty to designerCredit: Reuters

The claims may surprise Apple fans as the smartwatch was met with mixed reviews following its launch in 2015.

But the firm's finance chief Luca Maestri told the Financial Times that the second generation of the watches had been flying off the shelves with sales nearly doubling year-on-year.

"The watch did incredibly well," he said.

Apple did suffer an unexpected drop in iPhone sales in the last quarter, which the company blamed on rumours over delays to the iPhone 8.

Can't wait for the new gadget to drop? Here's all the gossip about the hotly anticipated smartphone.


We pay for your stories! Do you have a story for The Sun Online news team? Email us at tips@the-sun.co.uk or call 0207 782 4368