AMAZON has launched a brand new Fire Stick device in its latest product shake-up.
The move comes as the retail giant just announced new Kindles too, including the company's first ever colour e-reader.
But for those who want to stream TV without breaking the bank they will now have to turn to the new Amazon Fire TV Stick HD.
It replaces the existing Fire TV Stick and Fire TV Stick Lite.
On first look, you may struggle to notice anything different at all.
The stick itself looks exactly the same as before, in a black rectangular form.
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And although "HD" has been added to the name, it's still 1080p Full HD - which was what the previous models were capable of.
They appear to have the same processing power and storage capacity, 8GB, too.
But in the box there is a small change for the Lite version at least.
The controller has been upgraded to the recent one released this year.
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Again, most people may struggle to notice the difference.
However, there are some new buttons compared to the one previously included with the Lite version.
It now provides full controls for your TV as well as the Fire Stick, so you can adjust the volume and mute without needing to use your TV's main remote.
This can be used for soundbars too.
According to , it'll be priced at $34.99 / £39.99.
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