A POST titled Goodbye Meta AI has become one of the most viral trends ever posted on Instagram.
Thousands of Instagram users have shared the post to publicly revoke Meta's right to train its artificial intelligence tool using their personal information.
What is the ‘Goodbye Meta AI’ disclaimer?
An Instagram post titled Goodbye Meta AI is a disclaimer created by users who oppose the new Meta rules.
The viral disclaimer reads: “Please note an attorney has advised us to put this on, failure to do so may result in legal consequences.
"As Meta is now a public entity all members must post a similar statement.
“If you do not post at least once it will be assumed you are okay with them using your information and photos.
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"I do not give Meta or anyone else permission to use any of my personal data, profile information or photos.”
It claims to prevent Meta - the parent company of Instagram and Facebook - from using “information and photos” of their users to train a platform AI tool.
What happens when you re-post the ‘Goodbye Meta AI’ disclaimer?
Most users are unaware that re-posting the viral disclaimer holds no legal standing, and unfortunately will not work.
Reposting the Goodbye Meta AI post is not the correct way to protect your data, nor is it an effective way to object to the way your data is handled.
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Although the posts viral nature will highlight the general consensus to the tech giants, it won't effectively prevent your personal data from being used in the meantime.
Instagram and Facebook do offer a way to actually object to the processing of data.
On the , UK and EU users can use local data regulations to object to their personal information and photo's being used by filing in an online form.
According to their website, Meta will review each objection and decide if they "believe that our legitimate interests (or those of a third party) are not outweighed by your interests or fundamental rights and freedoms," before granting permission.
In the coming days, Facebook and Instagram users will start receiving notifications explaining what is changing and how to access the objection form.
The objection form itself might seem like a hard task but it has been simplified from its previous version.
It now simply takes three clicks and only requires an email address to revoke access to your data.
There is no guarantee your objection will be granted, but it is a legally recognised way of making your objection known.
If your objection is not granted, the only way to deny Meta access to your data would be to delete your account entirely - terminating the agreement altogether.
What are the Meta rules?
Meta will start using public posts and information on UK Instagram and Facebook accounts to train its artificial intelligence, Meta AI.
The new rules were initially planned to commence in June, 2024, but Meta was forced to delay their plans to deal with changes demanded by the Information Commissioner's Office (ICO).
Anything that is not public on your account, like private posts, archived photo's and messages, will already be excluded from the data used to train Meta AI.
Private accounts and accounts of under-18s will also be excluded.
But if your account is public, your photo's and other information could be used to train the Meta AI too.
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Most celebrities and influencers like to keep their profiles public for their fans and work purposes.
This could be why many celebrities including celebrities such as England Cricketer Jonny Bairstow, and actress Julianne Moore, are making their objections known by sharing the Goodbye Meta AI disclaimer.