ROKU and Amazon Fire Stick fans can unlock hundreds of thousands of free titles through a popular app, plus six new channels arriving this month.
Tubi is one of the oldest and largest free streaming services in the United States, boasting over 200,000 movies and shows.
The expansive content library continues to grow with the addition of six new channels that debuted on the platform last week.
Tubi is available for download on the Amazon app store and is compatible with Fire TV devices including game controllers and voice remotes.
Roku users can unlock thousands of additional shows and films by adding the Tubi channel to their account.
The new arrivals include content from major networks like A&E and the History Channel.
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The first, Crime 360 by A&E, is a dedicated channel for the show of the same name.
The series leads viewers through real crime cases from start to finish, as theories are recreated through CGI imagery and 360-degree digital photography.
Crimes Cults Killers by A&E will showcase the network's specialty coverage on serial killers, murder cases, and the psychology of criminals.
The majority of new offerings this week are courtesy of the History Channel.
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UnXplained Zone follows experienced investigators as they attempt to unveil the truth behind some of the world’s greatest mysteries and cover-ups.
Another channel is dedicated to 24/7 episodes of Ax Men, the hit show that follows logging crews in the Pacific Northwest as they strive to make a profit.
Deal Zone features pawns, antiques, auctions, and road trips, capitalizing on the popularity of series like Antique Roadshow and Pawn Stars.
Lastly, a channel called Torque caters to car fans. It is billed as a "full-service destination for those who love a high-octane world."
In addition to these channels, the streaming service boasts thousands of film titles from major distributors like MGM, Lionsgate, and Paramount.
Tubi has proven to be popular with viewers. The service reached a new peak of 1 million viewers in May, up 46% from a year prior, according to Nielsen data.
The San Diego-based company was founded in 2014 by tech executives Farhad Massoudi and Thomas Ahn Hicks.
Fox Corp. acquired Tubi for $440 million in 2020, with Massoudi departing from his CEO post last year.
He was succeeded by Paul Cheesbrough, Fox's former CTO and president of digital, who oversaw the acquisition process.
Tubi has positioned itself as an alternative to platforms like Netflix and Prime Video, which have begun showing ads despite their paid subscription models.
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Like The Roku Channel, Tubi falls into the category of FAST TV - short for "free, ad-supported streaming television."
The service relies on ad breaks every 12 to 15 minutes to pay for the content.
What is Tubi?
Tubi is a free, ad-supported streaming service that offers over 200,000 movies and TV shows.
Launched in 2014, Tubi provides content across various genres including drama, comedy, horror, and documentaries.
Unlike subscription-based services like Netflix or Hulu, Tubi generates revenue through advertisements, allowing users to access its content free of subscription fees.
In 2020, Tubi was acquired by Fox Corporation, which has since expanded its offerings and integrated more content from Fox's library.
Farhad Massoudi, one of the original founders, elected to stay on as CEO until last year.
He was succeeded by Paul Cheesbrough, Fox's former CTO and president of digital, who oversaw the acquisition process.