AMAZON customers are furious after having to watch ads even though they pay for the subscription service.
The trillion-dollar company has recently been met with frustrated customers after the platform added ads when you watch a show, movie, or video.
Users have the option to get rid of the ads if they pay an extra $2.99 a month.
Prime members are less than happy about the major change with customers posting to a Reddit about their issues.
"I'm trying to watch the Dune 2000 mini-series. This is happening every 15 minutes. I can't help by laugh," a user wrote.
A picture accompanied their post showing that the third ad out of four was playing for 35 seconds.
Another said they have considered canceling the platform altogether.
"I was trying to watch an old USA series, and I was watching two minutes of commercials every ten minutes. I just gave up. I’m really considering canceling at this point," they wrote.
Some users admitted that the ads were the last straw and they immediately stopped using the streaming service.
"I totally quit watching Prime once ads were introduced. Can’t stand them," shared another.
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Customers are furious, slamming the company, and ready to stop paying for Amazon's services if the ads continue.
'It's pathetic," a user blatantly shared.
"And getting worse by the day. I didn't completely mind a commercial before it a show starts, but interruptions are pretty much ready to have me move on,"
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Though there has been backlash from customers, Amazon has no plans to remove the ads from their videos, instead, it announced more.
There will now be three different types of ads including carousel ads, pause ads, and trivia ads.
Pause ads are being implemented by multiple other streaming services and YouTube plans to pick them up soon as well.
Amazon Prime perks you might have missed
Check these out...
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First up is , which is a Prime exclusive.
This lets you try new styles and sizes of clothes before buying them.
You can return them within seven days at no cost – and you'll only have to pay for the products that you keep.
It's a thriftier way to try on clothes, as it means you're not fronting up money every time.
Second is , which is extremely handy if you're a serial snapper.
This gives you access to unlimited full-res photo storage, plus 5GB of video storage.
Third is , which serves up "a rotating collection of over 3,000 digital books, audiobooks, magazines, comics, and more".
Fourth is another perk for book-lovers: .
This gives you early access to a brand new book for free every single month.
Fifth is a brilliant perk called .
This gets you free games and in-game content every single month, as well as a free Twitch channel subscription to use each month.
You'll also be able to play a rotating selection of free games on Amazon's cloud gaming service Luna.
Sixth on the list is .
This lets you share your existing Prime membership with your family – specifically between two adults, four teens, and four children under 13.
Seventh on the list is .
This gets you ad-free listening to over 100 million songs, along with thousands of playlists and popular podcasts.
And finally, don't forget to unlock .
If you're a Prime member in the US, you can get a one-year Grubhub+ trial, which normally costs $9.99 a month.
This gets you unlimited $0 delivery fees on any order over $12.
- Get a free 30-day trial of Amazon Prime
The new carousel ads will appear as a "sliding lineup" of products Prime members can buy from the company.
If you were to interact with an item, the carousel would pause.
The trivia ads will be interactive and encourage users to use their remote control to add products to their shopping carts and claim rewards.
Amazon's announcement about the upcoming ads was met with furious responses.
"Amazon Prime is about to lose more subscribers," one user shared on X, formerly known as Twitter.
"Why would companies want to advertise like this?" a commenter asked.
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"All this will do is make me hate your product."
A third wrote, "This is getting out of hand."