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Philips TV deal gets you 50-inch 4K telly for £399 – its lowest price EVER

YOU can save £130 on a big 4K Smart TV right now from Amazon.

The online giant has slashed the cost of a 50-inch Philips set to its lowest ever price.

 You can save £130 on this 50-inch Philips TV
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You can save £130 on this 50-inch Philips TV

The TV deal comes as part of a week of savings on Philips products.

And it cuts the cost of the Philips 50PUS7304/12 to £399.

That’s a hefty drop as Amazon previously listed the TV at £530.

And the average price at Amazon since it was first listed is £572.

  • Philips 50-inch Ambilight TV, £399.99 (saving £130) -
 Philips Ambilight TVs emit light from the set matching what's being show on screen
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Philips Ambilight TVs emit light from the set matching what's being show on screen

But there’s more to this deal than just the new low price - you get a great future-proofed TV.

The 4K Philips set is one of the company’s ‘Ambilight’ range.

So emits colours around the top and sides to match the on-screen action in real-time.

The idea is to create an immersive atmosphere which looks and feels great.

It’s also features HDR10+ technology, or High Dynamic Range.

For content which supports it, you can expect better contrast (darker blacks and brighter whites), and a wider range of colours.

And, just like 4K content, HDR content is still growing across services so this set will stand you in good stead.

So you could hook up a device like the Amazon Fire TV Stick 4K and enjoy full 4K content from top services.

Or you could play full 4K games on the screen, with the Ambilight adding to the on-screen action.

And get a really good display on a TV now available at £130 off.

  • Philips 50-inch Ambilight TV, £399.99 (saving £130) -

All prices in this article were correct at the time of writing, but may have since changed. Always do your own research before making any purchase.

What is 4K, Ultra HD and UHD?

Here's an easy guide to what 4K means...

  • 4K, Ultra HD and UHD are all different names for the same type of TV screen. 4K refers to the number of pixels on your TV screen – or the "image resolution"
  • The pixels are the tiny dots of colour that make up the image you see on your telly. A pixellated image is one where the pixels are really obvious, because there aren't many. But images with lots of pixels – like a 4K movie – generally look sharper and clearer
  • A true 4K screen has 4096 x 2160 pixels. That means on your TV screen there are 3840 pixels across, and 2160 pixels vertically. That's roughly 8.3 million pixels on the display in total
  • 4K gets it's name because it's got four times the number of pixels as a standard Full HD TV
  • Full HD (or 1080p) screens have 1920 pixels across, and 1080 pixels going upwards – for around two million pixels in total. So 4K just means your TV has many more pixels on the screen compared to a more common Full HD display
  • Ultra HD, or UHD, is basically the same as 4K. If you buy a UHD telly in a shop, you'll be able to watch 4K content on it with no bother
  • But there is a small difference. Almost every TV you ever buy has an aspect ratio of 16:9. That means for every 16 pixels horizontally, there are 9 vertically
  • True 4K footage doesn't quite fit in with that ratio, so you won't often find TVs with 4096 x 2160 pixels. Instead, to fit with the 16:9 ratio, most 4K TVs will have 3840 x 2160 pixels instead
  • If it doesn't make sense, grab a calculator and divide 2160 by 9. Then multiply it by 16, and you'll get 3840. That's the aspect ratio working its magic. So when you see an Ultra HD TV, it just means it's a 4K image with slightly fewer vertical pixels
  • If you try watching a 4K video on a non-4K TV, the video will still play – but it won't be in 4K quality. To watch a 4K video in 4K quality, you'll need to fork out for a 4K TV. Similarly, if you're watching standard or HD footage on a 4K TV, it won't magically become 4K quality
  • Some TVs promise "4K upscaling", which converts your standard or HD footage to near-4K quality. This works by using software to guess what colours would fill the extra empty pixels missing in HD footage, and then filling them in. This creates a 4K-like effect, but it's not true 4K

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