Millennials are choosing booze-free stag dos so they can put them on Instagram and ‘remember them’
The research comes as a new report found Brits are guzzling less alcohol than they were ten years ago
MILLENNIALS are ditching the booze on stag dos because they want to remember the experience and put it on Instagram, a new study has found.
The research comes as a report found Brits are guzzling less alcohol now than they were ten years ago.
The “dry stag do” has surged in popularity because punters want to remember the night.
They have also been dubbed “Insta-stags”, where party-goers meticulously document every aspect of the night for social media.
Ultimate Recreation, which runs laser tag and escape room challenges for grooms-to-be and their pals, has seen a 24 per cent leap in booze-free stags in the last 12 months.
Nikkayla Henricksen of Ultimate Recreation said: “Insta-stags are driving a change in the way we think about a night out. Stag groups are increasingly opting for a more memorable experience rather than drinking.
“They’re turning the experience into something tangible, where the memory of the activity and the time spent with friends becomes something more valuable.
“We’ve seen a 24 per cent surge in dry stag do bookings over the past twelve months.
“Activities like paintball, laser tag, airsoft and escape rooms really fit the bill.”
She added that while normally such events would lead to an evening full of drinking, it is becoming more common for stag dos to spend the whole day on an activity.
She said: “When we first opened Bunker 51 in London, paintball was just a stop on a full day of activities. Normally, stag groups would play and then head off for a full night of drinking.
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“More and more we now see that paintball becomes a full day activity. With fitness and wellness more in the mainstream, stags are seeking out dry activities and experiences that they’ll remember for decades to come.”
It comes as we revealed alcohol-free beer is being rolled out across the UK for the first time to quench the growing thirst of Britain's "dry drinkers".
Heineken revealed last week that it put its alcohol-free brand “0.0” on tap at 1,500 pubs.
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