Super Bowl 2017: Budweiser release advert about immigration just days after President Donald Trump’s travel ban
Beer company unveiled their commercial for this year's Super Bowl and it is all about immigration
Beer company unveiled their commercial for this year's Super Bowl and it is all about immigration
BUDWEISER have released their latest Super Bowl advert and, once again, it's a good one.
The beer company have been advertising on the biggest show in US television for a number of years and their commercials rarely disappoint.
This time round, Budweiser have addressed the hot topic of immigration, with the commercial released days after Donald Trump's controversial executive order banning citizens from seven countries from entering the United States.
The advert is called "Born the Hard Way" and shows the company's co-founder Adolphus Busch on his journey to the US.
Busch travels by boat from Germany to America in the 1850s.
Budweiser vice president Ricardo Marques released a statement saying that the advert has been in production since May and is a powerful human story.
"The powerful thing about the story is the fact that it's a human story and the human dream resonating," Marques said.
"Of course it would be foolish to think the current context is not putting additional eyeballs (on the ad), but that was absolutely the not the intent and not what makes the spot as special as it is."
The New England Patriots and Atlanta Falcons will meet in Super Bowl 51 in Houston on Sunday.