Lewis Hamilton is unveiled as the new face of Tommy Hilfiger – takes to track with model Gigi Hadid
The four-time world champion known for an eclectic taste in fashion was photographed in his new collection at the Pocono Raceway in the US
LEWIS HAMILTON has been revealed as the new brand ambassador for Tommy Hilfiger.
The four-time world champion - who is known for his eclectic fashion sense off the track - will release a new collection with the label this spring.
Hilfiger noted the F1 star's qualities that made him successful in sport mirror the ones that helped him create one of the biggest brands in the world.
Hilfiger said: "I have always admired Lewis' incredible endurance during the race, as well as his unique style off the track, which speak to the new generation of Tommy Guys.
"He has built his incredible career as a racing driver with passion, dedication and extremely hard work - values that I embraced when founding my brand.
"We have a history with Formula One, and this partnership builds on our heritage of collaborations within the world of motor sport.";
Hamilton - who is still to renew his race contract with Mercedes-AMG - was photographed in his new collection at the Pocono Raceway in Pennsylvania.
Hamilton said: " I believe in the power of fashion and innovation to celebrate individuality and break conventions, like Tommy Hilfiger.
"Tommy's designs inspire me to be bold in every outfit that I put together outside the racing track, expressing my creativity and eclectic style with confidence.
"His groundbreaking TOMMYNOW experimental events are one-of-a-kind, and I'm very excited to partner with such a visionary brand."
The driver joins his former rumoured love interest Gigi Hadid as global ambassador.
The pair drove a Mercedes-AMG GT S sports car around the Pocono Raceway as part of the campaign.
The brand will also supply team kit to Mercedes-AMG Petronas Motosport.